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Noorscale

Creative & AI video

Ad creative that stops the scroll and finds winners faster.

The account that tests the most good ideas wins. We script, generate, film and edit creative in volume, then let your numbers pick the winners. AI handles the variations; directors, editors and designers decide what ships. Rights, consent and platform AI labels are settled before anything goes live.

  • A person replies within one business day
  • A plan you can act on
  • You own every asset

Reviewed by Noor Khan

Creative studio

Sample

A brief sets one hook built from customer reviews and top ads, the studio turns it into six ad variations, people approve the two that ship, and once usage rights, the AI label and a brand check clear, both go live.

  1. Brief sets the hook
  2. AI makes variations
  3. People pick what ships
  4. Checked and live

Illustration with sample data. Your version uses your accounts and numbers.

Brands Noor has worked with

  • Brand North
  • Olympic Behavioral Health
  • White Light Behavioral Health
  • Rubicon Recovery Center
  • Quest 2 Recovery
  • The Nestled

Overview

What does a creative and AI video studio do?

A creative and AI video studio makes the ads, videos and product images your marketing runs on, using generative AI for speed and volume and human direction for taste and accuracy. The result is more concepts tested on the same budget, fewer weeks between an idea and a live ad, and creative that looks native to each feed. Noorscale scripts around the hooks your buyers already respond to, produces in every format, and reads the test results to decide what to make next.

See it in action

See Creative & AI Video at work.

A live sample from UGC Ads (AI & Creator-Made), with illustrative data. Every service page in this practice has its own.

Creative test · Nimbus bottle

Sample

Round 3 · 4 concepts · equal test budget

Winner: concept 01, AI avatar

  • 01 · Problem, then fix

    Hook rate
    41.3%
    CTR
    1.82%
  • 02 · Day in the life

    Hook rate
    29.5%
    CTR
    1.31%
  • 03 · Objection

    Hook rate
    22.8%
    CTR
    0.97%
  • 04 · Unboxing

    Hook rate
    36.0%
    CTR
    1.64%

Ranked by hook rate

  1. 1. Concept 01AI avatar

  2. 2. Concept 04Creator

  3. 3. Concept 02Creator

  4. 4. Concept 03AI avatar

Next batch: film the winning hook with three creators, test four new bodies behind it, and retire concept 03.

Illustrative concepts and results. Your tests run on your account, product and buyers.

The Beacon Method

How does every engagement run?

Research first, a plan you can read, focused delivery and reporting tied to revenue. The same four stages for every practice.

  1. Step 01Weeks 1–2

    Signal

    Find every signal about your brand

    We audit how you show up on Google, in ChatGPT, Perplexity and AI Overviews, in your ads, on your site and inside your CRM. You get the gaps, ranked by revenue impact.

  2. Step 02Weeks 2–4

    Structure

    Turn the gaps into one plan

    We rank every gap by revenue impact and turn it into a 90-day roadmap: which channels move first, what to build, who owns it and the numbers that prove it worked.

  3. Step 03Month 2 onward

    Light

    Build and launch in focused sprints

    Content, campaigns, creative, sites, agents and CRM automations ship in two-week sprints. Working documents, not decks, and you own every asset.

  4. Step 04Ongoing

    Scale

    Measure, compound, automate

    Live dashboards tie the work to leads and revenue. We double down on what's compounding, cut what isn't, and automate the repetitive parts so growth keeps running.

Noor Khan

15 minutes with Noor

Noor Khan, Founder & CEO

You'll leave with

  • Your biggest growth opportunity, in plain terms
  • The first two or three moves worth making
  • A clear plan for your first milestone

Noor listens first, then shows you the fastest route to the result you want.

Useful to have with you

  • Your website address
  • The goal or problem you want to solve
  • Any numbers you already track
See available times

Booking opens on Cal.com. Or send a call request

Noor Khan, founder of Noorscale

Who leads the work?

Creative & AI Video, led by Noor Khan

A software engineer turned AI and growth strategist. Noor sets the strategy and architecture on every engagement, reviews every plan before it ships and built the method the whole team works by.

FAQ

Questions about Creative & AI Video

Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.

How much does ad creative and AI video cost?

Ad testing is usually priced per batch or as a monthly creative retainer, while films, animation and photography run as fixed-price projects. Pricing comes from a written scope after a free call and reflects volume, formats and how much live-action footage is involved. Per finished asset, AI production costs far less than a traditional shoot, which is what lets you test more.

Is AI-generated ad creative allowed on Meta, TikTok and YouTube?

Yes, all three run AI-generated ads that meet their normal ad policies, but each has its own labeling rules. TikTok requires realistic AI-generated content to be labeled, YouTube asks for disclosure of realistic altered or synthetic content, and Meta can show an AI info label. We apply the right label per platform before launch.

Will AI creative replace our creators or in-house team?

AI creative works alongside your creators and team, and changes where their time goes. AI covers volume work such as hook variations, background swaps and language versions, while real creators and your team bring customer stories, product knowledge and taste. We usually run both side by side and let test data decide the mix.

Who owns the ads and videos you make?

You do, as far as the law allows: our contract assigns you every right we hold in each deliverable, and we only generate on paid plans whose terms allow commercial use. Copyright protection for purely AI-generated material is limited in many places, while human-authored parts such as scripts, edits and compositing can be protected. We log the tool, plan and license behind each asset so legal review moves quickly.

How many new ads should we test each month?

Enough that fresh concepts are always waiting before your current winners fatigue, and few enough that each one gets a fair read on spend. That number rises with budget, so we set it from your account data on the first call. Testing distinct ideas matters more than testing many near-copies of one idea.

Which creative service should we start with?

Start where your account is starved. If ads fatigue before you can replace them, start with UGC ads; if the product is hard to show, start with motion graphics or AI video; if static ads and product pages feel stale, start with AI product photography. Brands with plenty of raw footage often get the fastest win from editing alone.

Can healthcare and other regulated brands use AI creative?

Yes, with tighter rules. We don't use AI patients or invented testimonials, we keep claims inside what your compliance or clinical team approves, and we build ads to each platform's healthcare and financial policies. In these categories we favor real staff and real locations, filmed or as consented digital twins, over stock avatars.

Free 15-minute call

Talk to us about Creative & AI Video.

In fifteen minutes you'll have a clear first step and a plan to reach it.

Prefer email? grow@noorscale.com

Noor Khan

15 minutes with Noor

Noor Khan, Founder & CEO

You'll leave with

  • Your biggest growth opportunity, in plain terms
  • The first two or three moves worth making
  • A clear plan for your first milestone

Noor listens first, then shows you the fastest route to the result you want.

Useful to have with you

  • Your website address
  • The goal or problem you want to solve
  • Any numbers you already track
See available times

Booking opens on Cal.com. Or send a call request

After you book

What happens after you book.

Three steps, no surprises. The first call is where most people find out they've been worrying about the wrong thing.

Book a free 15-minute call
  1. 1Step 1 of 3

    15 minutes where Noor listens first

    Tell her what's bothering you most: ad spend you can't account for, leads that go quiet, a channel nobody can measure. She'll ask questions before she suggests anything.

    Free, and the plan is yours.

  2. 2Step 2 of 3

    A written plan within a few days

    What we'd fix first, in what order and why, with scope, timeline and cost spelled out. Short enough to read over coffee and specific enough to act on.

    Yours to keep, whatever you decide.

  3. 3Step 3 of 3

    You decide

    Take the plan to your team, run it yourself or run it with us. You choose the pace, and any follow-up comes from Noor herself.

    No long contracts if you say yes.

Prefer to write first? Send a message and a person replies within one business day. Either way, it goes straight to Noor.

Book a free 15-minute call