Behavioral Health & Addiction Treatment
AI, software and marketing that grow admissions the right way
This is where Noor's work has produced its strongest published results. Families researching treatment ask hard questions at difficult moments. We help you answer them honestly, show up when they search and ask AI, run ads that meet platform rules, and respond in seconds when someone reaches out.
A person replies within one business day, with a plan you can act on.
Reviewed by Noor Khan
Published results
Founder-led work
+180%increase
qualified leads
Addiction Recovery Centers
Topical authority and content strategy focused on the specific questions people ask before reaching out.
+300%increase
organic conversions
Olympic Behavioral Health
Content strategy and on-page optimization aligned to conversion intent, not just traffic volume.
Outcomes as published. Detailed reporting on request.
What makes it hard
What makes growth hard here.
A call that goes to voicemail at 2 a.m. may be a family that finally worked up the courage to ask for help. We've done this work for treatment centers, and we take the stakes as seriously as you do.
- 1
Ad platforms restrict treatment advertising
Google and Meta require LegitScript certification for addiction treatment ads, and campaigns that skip it get disapproved or suspended.
- 2
Directories outrank providers
Lead-gen directories and national chains take the top results for high-intent searches like detox and rehab near me.
- 3
Calls arrive at all hours
People reach out late at night and on weekends. A missed call or slow reply often means they call someone else.
What we build
AI and software we build for behavioral health & addiction treatment teams.
- Admissions help around the clockFamilies get a calm, accurate reply at any hour, and qualified enquiries reach your admissions team by morning.AI Chat Agents
- An admissions CRM built for your workflowEvery enquiry, insurance check and follow-up in one place, with access controls for sensitive records.Custom CRM Development
- A knowledge assistant for clinical teamsStaff find the right policy or procedure in seconds, with the source shown every time.Knowledge Assistants (RAG)
The playbook
What we'd do first.
Every plan is built from your own numbers, but these are the services that most often move them in this industry.
- SEO & AI SearchSEO Content & Topical AuthorityHonest answers about levels of care, insurance and what to expect, so families trust you before they call.
- SEO & AI SearchAI Search Optimization (GEO & AEO)Your center named in AI answers and People Also Ask when families research treatment.
- Paid Media & PPCGoogle Ads ManagementLegitScript-ready campaigns with call tracking tied to admissions, not clicks.
- AI Agents & AutomationAI Voice AgentsA first response in seconds, day or night, with a warm transfer to your admissions team.
- Content, Social & EmailOnline Reputation ManagementA steady flow of genuine reviews across Google and industry sites.
In their words
Fourteen founders and specialists on working with Noor
Clients and colleagues from Brand North, PLAY.FUN, Arenna, ThatWare and more.
Noor is an experienced content brief creator with experience in all aspects of SEO. Very efficient and dedicated to her work. I'm very happy to work with her.
George KocherFounder & CEO, Brand NorthMy experience collaborating with Noor Khan on an e-commerce project was exceptional. Her semantic SEO strategy and teamwork were truly amazing. Her approach not only boosted our digital presence but also enhanced our sales significantly.
Lynn NjeruDigital Marketing Assistant, SEO & Content, AfrisetupI've had the privilege of working with Noor at Brand North. Her ability to strategize topical maps and optimize content for search engines has played a pivotal role in driving organic growth.
Rich ToyFounder, OpsAmpI've had the pleasure of working closely with Noor Khan at PLAY.FUN. Her innovative ideas and deep understanding of Google's algorithms have significantly boosted our online visibility. Noor is a fantastic team player, always ready to share new ideas.
Yuval KleinFounder, ArennaI had a great time working with Noor. She's an amazing Semantic SEO Specialist who really knows her stuff when it comes to Google's algorithms. She has a talent for building topical maps and content networks that work.
Mariano GorritiFounder, Baise OpsNoor is a true professional and an experienced Semantic SEO specialist. She is someone you can rely on and also very accountable for her work. I recommend her to anyone looking to work with someone who really knows what they're doing.
Gene MilmanOwner & Digital Marketing Specialist, Fastlane Web ServicesI highly recommend Noor Khan as an SEO expert. At PLAY.FUN, she has significantly boosted our online visibility and search rankings. Noor's deep expertise, collaborative nature, and positive attitude make her an invaluable asset to any team.
Yehuda NoimanCo-Founder, ArennaGreat knowledge in the fields of LLM and semantics.
Dr. Tuhin BanikFounder, ThatWare LLPI highly recommend Noor Khan as a talented Semantic SEO Specialist. Her knowledge of search engines and smart strategies consistently delivers excellent results.
Olesia KorobkaSEO Consultant, FajelaI've had the pleasure of working closely with Noor Khan at Brand North. Her expertise in creating detailed, insightful and highly effective semantic content briefs sets her apart in the field.
Navick OgutuSemantic SEO Strategist, Brand NorthNoor Khan has a strong command of SEO and the English language, which allows her to communicate complex strategies clearly. Her ability to analyze and optimize content based on keyword research has been instrumental in improving search visibility.
Henri LemaireSEO / GMB Manager, Brand NorthNoor is great to work with. Professional, reliable, and knowledgeable in SEO. She communicates well, delivers on time, and brings real value to every project. I'm happy to recommend her.
Kathleen JoyCustomer Success Manager, PLAY.FUNNoor was very helpful with writing semantic content at our agency. She does a great job and I highly recommend her.
Inemesit EtimFounder, Skill-a-ThousandI strongly recommend Noor Khan, a talented semantic SEO specialist. She is passionate, hardworking, and dedicated to her work. Her sincerity and commitment are impressive, making her a great asset to any team.
Asad YaseenSenior Product Designer, PLAY.FUNFAQ
Behavioral Health & Addiction Treatment: your questions, answered
Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.
Do we need LegitScript certification to run ads?
Yes, Google and Meta require LegitScript certification for addiction treatment advertising in most cases. We can prepare your site for the review and run compliant campaigns once you're certified.
Which behavioral health centers have you worked with?
Noor's published work includes Olympic Behavioral Health (+300% organic conversions) and an addiction recovery center group (+180% qualified leads), and she has worked with brands such as White Light Behavioral Health, Rubicon Recovery Center and Quest 2 Recovery.
Can AI agents handle sensitive admissions calls?
They can handle first response, basic questions, insurance pre-checks and scheduling, then hand off to a person for clinical or emotional conversations. Disclosure, consent and escalation rules are designed with your team before launch.
Free 15-minute call
See which plays fit your business.
Fifteen minutes with Noor, free. Bring your website and the goal you care about most. You'll leave knowing which of these plays would move your numbers first.
Prefer email? grow@noorscale.com
15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
Booking opens on Cal.com. Or send a call request