SaaS & B2B Tech
SaaS growth for buyers who ask AI before they ask sales
B2B buyers shortlist vendors in ChatGPT and Perplexity long before they fill in a demo form. We make sure your product is on that shortlist, then connect search, LinkedIn and content to pipeline your CRM can attribute.
A person replies within one business day, with a plan you can act on.
Reviewed by Noor Khan
What makes it hard
What makes growth hard here.
You've built a product people are glad they bought, and you still watch deals go to the vendors an AI assistant named first. We've built search and content strategy for tech brands, and the shortlist is a problem with a fix.
- 1
Missing from AI shortlists
When a buyer asks which tools to consider, AI assistants name three to five vendors. If you're not one of them, you're not in the deal.
- 2
Content that ranks but doesn't sell
Top-of-funnel blog traffic grows while demo requests stay flat, because nothing connects readers to the product.
- 3
Attribution stops at the MQL
Marketing reports leads, sales reports revenue, and nobody can say which channel produced the pipeline.
What we build
AI and software we build for saas & b2b tech teams.
- AI features inside your productCopilots and assistants your customers use every day, tested against real tasks before release.AI Copilots for Your Product
- New products, shipped fastFrom idea to a working AI MVP your first customers can try, with code you own.AI MVP Development
- Agents that run operationsOnboarding, support triage and reporting handled by agents, with people approving what matters.Multi-Agent Systems
The playbook
What we'd do first.
Every plan is built from your own numbers, but these are the services that most often move them in this industry.
- SEO & AI SearchAI Search Optimization (GEO & AEO)Your product on the shortlist when buyers ask AI which tools to consider.
- SEO & AI SearchSEO Content & Topical AuthorityContent that ranks for the problems your product solves and leads readers to a demo.
- Paid Media & PPCLinkedIn AdsAccount-based campaigns that reach the whole buying committee.
- Content, Social & EmailLinkedIn Ghostwriting & Founder BrandingFounder-led posts that build trust before the first sales call.
- CRM & AutomationHubSpot ServicesAttribution from first touch to closed revenue, so you know what to fund.
In their words
Fourteen founders and specialists on working with Noor
Clients and colleagues from Brand North, PLAY.FUN, Arenna, ThatWare and more.
Noor is an experienced content brief creator with experience in all aspects of SEO. Very efficient and dedicated to her work. I'm very happy to work with her.
George KocherFounder & CEO, Brand NorthMy experience collaborating with Noor Khan on an e-commerce project was exceptional. Her semantic SEO strategy and teamwork were truly amazing. Her approach not only boosted our digital presence but also enhanced our sales significantly.
Lynn NjeruDigital Marketing Assistant, SEO & Content, AfrisetupI've had the privilege of working with Noor at Brand North. Her ability to strategize topical maps and optimize content for search engines has played a pivotal role in driving organic growth.
Rich ToyFounder, OpsAmpI've had the pleasure of working closely with Noor Khan at PLAY.FUN. Her innovative ideas and deep understanding of Google's algorithms have significantly boosted our online visibility. Noor is a fantastic team player, always ready to share new ideas.
Yuval KleinFounder, ArennaI had a great time working with Noor. She's an amazing Semantic SEO Specialist who really knows her stuff when it comes to Google's algorithms. She has a talent for building topical maps and content networks that work.
Mariano GorritiFounder, Baise OpsNoor is a true professional and an experienced Semantic SEO specialist. She is someone you can rely on and also very accountable for her work. I recommend her to anyone looking to work with someone who really knows what they're doing.
Gene MilmanOwner & Digital Marketing Specialist, Fastlane Web ServicesI highly recommend Noor Khan as an SEO expert. At PLAY.FUN, she has significantly boosted our online visibility and search rankings. Noor's deep expertise, collaborative nature, and positive attitude make her an invaluable asset to any team.
Yehuda NoimanCo-Founder, ArennaGreat knowledge in the fields of LLM and semantics.
Dr. Tuhin BanikFounder, ThatWare LLPI highly recommend Noor Khan as a talented Semantic SEO Specialist. Her knowledge of search engines and smart strategies consistently delivers excellent results.
Olesia KorobkaSEO Consultant, FajelaI've had the pleasure of working closely with Noor Khan at Brand North. Her expertise in creating detailed, insightful and highly effective semantic content briefs sets her apart in the field.
Navick OgutuSemantic SEO Strategist, Brand NorthNoor Khan has a strong command of SEO and the English language, which allows her to communicate complex strategies clearly. Her ability to analyze and optimize content based on keyword research has been instrumental in improving search visibility.
Henri LemaireSEO / GMB Manager, Brand NorthNoor is great to work with. Professional, reliable, and knowledgeable in SEO. She communicates well, delivers on time, and brings real value to every project. I'm happy to recommend her.
Kathleen JoyCustomer Success Manager, PLAY.FUNNoor was very helpful with writing semantic content at our agency. She does a great job and I highly recommend her.
Inemesit EtimFounder, Skill-a-ThousandI strongly recommend Noor Khan, a talented semantic SEO specialist. She is passionate, hardworking, and dedicated to her work. Her sincerity and commitment are impressive, making her a great asset to any team.
Asad YaseenSenior Product Designer, PLAY.FUNFAQ
SaaS & B2B Tech: your questions, answered
Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.
Do you have SaaS case studies?
Not published yet. Noor's published results are in healthcare and behavioral health, and her search and content work spans SaaS, cloud computing and B2B services. We'll share relevant work and references on a call.
How do you get a SaaS product recommended by ChatGPT?
We make your product's category, use cases and differentiators unambiguous across your site, review platforms, comparison pages and third-party mentions, because AI assistants recommend what the web consistently says about you. Then we track a set of buyer prompts every month to measure progress.
Free 15-minute call
See which plays fit your business.
Fifteen minutes with Noor, free. Bring your website and the goal you care about most. You'll leave knowing which of these plays would move your numbers first.
Prefer email? grow@noorscale.com

15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
Booking opens on Cal.com. Or send a call request