E-commerce & DTC
E-commerce growth that compounds instead of renting traffic
Rising ad costs punish brands that rely on one channel. We build demand that lasts from search and AI shopping answers, keep paid social fed with fresh creative, and turn first orders into repeat revenue with lifecycle email and SMS.
A person replies within one business day, with a plan you can act on.
Reviewed by Noor Khan
What makes it hard
What makes growth hard here.
Watching acquisition costs climb while margin shrinks is tiring, and it's hard to switch off when every month starts from zero. We've done e-commerce search and content work, and growth that doesn't depend on tomorrow's ad bill is the whole point.
- 1
Paid social costs keep climbing
Creative fatigues in weeks and acquisition costs rise, so growth stalls the moment spend stops.
- 2
Category pages that don't rank
Thin category copy, faceted navigation and duplicate products leave organic revenue on the table.
- 3
One-and-done customers
Without lifecycle flows, first orders never turn into repeat revenue.
What we build
AI and software we build for e-commerce & dtc teams.
- Fast, flexible storefrontsShopify and headless builds that load quickly, rank well and stay easy for your team to run.Shopify Development
- An AI shopping assistantAnswers product questions, tracks orders and recovers carts at any hour, in your brand's voice.AI Chat Agents
- Orders and invoices on autopilotSupplier invoices and purchase orders read, matched and posted, with exceptions sent to a person.Document AI
The playbook
What we'd do first.
Every plan is built from your own numbers, but these are the services that most often move them in this industry.
- SEO & AI SearchE-commerce SEOCategory and product pages that rank and grow organic revenue without more ad spend.
- SEO & AI SearchAI Search Optimization (GEO & AEO)Your products recommended when shoppers ask AI what to buy.
- Creative & AI VideoUGC Ads (AI & Creator-Made)A steady stream of UGC-style ads to test, so winning creative never runs dry.
- Paid Media & PPCMeta Ads (Facebook & Instagram)Structured creative testing with server-side conversion tracking you can trust.
- Content, Social & EmailEmail & SMS MarketingWelcome, abandoned cart and win-back flows that bring customers back.
See the result
A case study from this industry.
In their words
Fourteen founders and specialists on working with Noor
Clients and colleagues from Brand North, PLAY.FUN, Arenna, ThatWare and more.
Noor is an experienced content brief creator with experience in all aspects of SEO. Very efficient and dedicated to her work. I'm very happy to work with her.
George KocherFounder & CEO, Brand NorthMy experience collaborating with Noor Khan on an e-commerce project was exceptional. Her semantic SEO strategy and teamwork were truly amazing. Her approach not only boosted our digital presence but also enhanced our sales significantly.
Lynn NjeruDigital Marketing Assistant, SEO & Content, AfrisetupI've had the privilege of working with Noor at Brand North. Her ability to strategize topical maps and optimize content for search engines has played a pivotal role in driving organic growth.
Rich ToyFounder, OpsAmpI've had the pleasure of working closely with Noor Khan at PLAY.FUN. Her innovative ideas and deep understanding of Google's algorithms have significantly boosted our online visibility. Noor is a fantastic team player, always ready to share new ideas.
Yuval KleinFounder, ArennaI had a great time working with Noor. She's an amazing Semantic SEO Specialist who really knows her stuff when it comes to Google's algorithms. She has a talent for building topical maps and content networks that work.
Mariano GorritiFounder, Baise OpsNoor is a true professional and an experienced Semantic SEO specialist. She is someone you can rely on and also very accountable for her work. I recommend her to anyone looking to work with someone who really knows what they're doing.
Gene MilmanOwner & Digital Marketing Specialist, Fastlane Web ServicesI highly recommend Noor Khan as an SEO expert. At PLAY.FUN, she has significantly boosted our online visibility and search rankings. Noor's deep expertise, collaborative nature, and positive attitude make her an invaluable asset to any team.
Yehuda NoimanCo-Founder, ArennaGreat knowledge in the fields of LLM and semantics.
Dr. Tuhin BanikFounder, ThatWare LLPI highly recommend Noor Khan as a talented Semantic SEO Specialist. Her knowledge of search engines and smart strategies consistently delivers excellent results.
Olesia KorobkaSEO Consultant, FajelaI've had the pleasure of working closely with Noor Khan at Brand North. Her expertise in creating detailed, insightful and highly effective semantic content briefs sets her apart in the field.
Navick OgutuSemantic SEO Strategist, Brand NorthNoor Khan has a strong command of SEO and the English language, which allows her to communicate complex strategies clearly. Her ability to analyze and optimize content based on keyword research has been instrumental in improving search visibility.
Henri LemaireSEO / GMB Manager, Brand NorthNoor is great to work with. Professional, reliable, and knowledgeable in SEO. She communicates well, delivers on time, and brings real value to every project. I'm happy to recommend her.
Kathleen JoyCustomer Success Manager, PLAY.FUNNoor was very helpful with writing semantic content at our agency. She does a great job and I highly recommend her.
Inemesit EtimFounder, Skill-a-ThousandI strongly recommend Noor Khan, a talented semantic SEO specialist. She is passionate, hardworking, and dedicated to her work. Her sincerity and commitment are impressive, making her a great asset to any team.
Asad YaseenSenior Product Designer, PLAY.FUNFAQ
E-commerce & DTC: your questions, answered
Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.
Do you work with Shopify stores?
Yes, we build, optimize and market Shopify and Shopify Plus stores, and we also work with WooCommerce and headless commerce setups.
Can AI UGC ads replace creator content?
No, they work best together. AI UGC lets you test many hooks and angles quickly and cheaply, and creator-made UGC adds the authenticity that often wins at scale.
Free 15-minute call
See which plays fit your business.
Fifteen minutes with Noor, free. Bring your website and the goal you care about most. You'll leave knowing which of these plays would move your numbers first.
Prefer email? grow@noorscale.com
15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
Booking opens on Cal.com. Or send a call request