UGC ads that stop the scroll and test more hooks per dollar.

UGC ads run per batch or as a monthly creative retainer, scoped in writing after a free call. Cost depends on how many concepts and variations you need, the mix of AI and creator ads, creator rates and how long you need paid usage rights. AI variations cost far less per finished ad than filmed creator videos, which is why we test with AI first.

AI UGC uses licensed avatars and synthetic voices, so it's fast and cheap per variation, which makes it the efficient way to find the hooks and angles that work. Creator UGC uses real people who have used your product, which earns more trust when a buyer needs to believe a person. We usually test angles with AI first, then film the winners with creators.

AI batches are usually ready about two weeks after kickoff, once scripts and avatars are approved. Creator batches take three to five weeks, because sourcing, contracts, shipping and filming come first. Expect a readable test result one to two weeks after launch, depending on spend.

AI UGC ads look natural when they're cast, scripted and edited with care. Default avatars and generic scripts are what look fake. We cast avatars to your buyer, write for spoken delivery, cut in real product footage, and drop any take that doesn't pass a human review.

Yes, we follow each platform's AI labeling rules and never present an avatar as a real customer. Avatar scripts are written as demos and explainers rather than invented testimonials, which keeps you clear of fake-review rules. Creator ads carry the paid partnership disclosure each platform requires.

Each creator agreement spells out paid usage by channel, the license term, any exclusivity and whether ads can run from the creator's handle. We track every expiry date and renew or retire ads before a license lapses. Longer terms are usually available for a higher fee.

Yes, through TikTok Spark Ads and Meta partnership ads, with the creator's permission written into the contract. The ad then shows the creator's name and handle, which often reads more like a recommendation than a brand ad. We test creator-handle and brand-handle versions against each other on cost per result.

Yes, apps are a strong fit because screen recordings, onboarding flows and feature demos pair naturally with a presenter. We cut separate versions for install, trial and re-engagement campaigns and test a different value proposition in each. Every claim is checked so the ad matches the product experience.

Use a platform such as Billo or Insense directly if you have time to write briefs, review footage and edit for performance in-house. An agency earns its fee on hook strategy, rights management and editing, which is where self-serve UGC usually stalls. We source through those platforms too, so you get their creator pools with our direction.

Yes, as long as creators describe their real experience and stay within claims your brand can substantiate. Creators can't make claims you couldn't make yourself, and their connection to your brand must be disclosed. We write a banned-claims list into every brief and review footage before it runs.