SEO & AI Search
AI search optimization that puts your brand in the answer.
Buyers now ask ChatGPT, Perplexity, Gemini and Google's AI Overviews for a shortlist before they visit a single site. We get you onto that shortlist, described accurately and cited from pages you control, then track it across the prompts your buyers actually use.
- A person replies within one business day
- A plan you can act on
- You own every asset
- Time to first results
- Leading indicators in 2–3 months
- Engagement
- Monthly retainer
- Best for
- Brands buyers compare before they buy
Reviewed by Noor Khan
AI citations· ChatGPT · Perplexity · AI Overviews
SampleA buyer asks ChatGPT for the best bookkeeping app for a small firm, the AI reads its sources and settles on your page, the answer names your brand first and cites your page, and the tracker shows you cited in ChatGPT, Perplexity and Google's AI Overviews.
- Buyer asks the AI
- AI reads the sources
- Answer names your brand
- Cited across engines
Illustration with sample data. Your version uses your accounts and numbers.
Where your buyers search
- ChatGPT
- Perplexity
- Gemini
- AI Overviews
- Claude
- Copilot
Overview
What is AI search optimization?
AI search optimization is the work of getting a brand mentioned, described correctly and cited as a source in answers from ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI Overviews and AI Mode. It combines GEO (generative engine optimization), which earns your place in recommended shortlists, and AEO (answer engine optimization), which makes your page the quoted answer to a specific question. The levers are the same across engines: a clearly defined brand, passages an engine can quote, consistent facts across the web and mentions on the sites engines already trust.
See it in action
What does an AI search optimization engagement look like when it's working?
When an AI search optimization engagement is working, you see four changes: on the AI shortlist, AI describes you correctly, citations that send buyers and AI visibility you can measure. The live sample below is built with illustrative data. Your version runs on your own accounts and your numbers.
AI answer monitor· 4 engines · 120 tracked buyer prompts
SampleChatGPT, before: YourBrand not mentioned. Share of voice 6%.
What's the best project management tool for a 40-person agency?
For a 40-person agency, three tools come up most often:
- 1Competitor AFlexible boards and easy client sharing.
- 2Competitor BStrong resource planning, steeper learning curve.
- 3Competitor CQuick to set up, lighter on reporting.
Share of voice across tracked prompts
6%
ChatGPT8%
AI Overviews5%
Perplexity10%
Gemini0%
What moved it
- Comparison pages rewritten answer-first
- Listed on the review sites engines cite
- Old pricing corrected at 9 sources
Illustrative sample data. Your version runs on your site, your competitors and your numbers.
Sound familiar?
What problems does an AI search optimization engagement solve?
An AI search optimization engagement solves three common problems: “ChatGPT recommends three competitors and never us”, “AI keeps getting our prices and services wrong” and “We have no way to see how AI describes us”. Each one has a fix.
The problem
- “ChatGPT recommends three competitors and never us”Buyers ask for the best options in your category and get a shortlist without you. Most never reach the search results where you rank, so the loss doesn't show up in any report.
- “AI keeps getting our prices and services wrong”Assistants repeat whatever they can find: an old directory listing, a retired service page, a third-party article from years ago. Prospects arrive confused, or don't arrive at all.
- “We have no way to see how AI describes us”There's no Search Console for ChatGPT. A few manual prompts give different answers every time, so nobody can say whether your visibility is rising, falling or simply wrong.
What changes
- On the AI shortlistYour brand gets named when buyers ask an assistant who to hire or what to buy, so you're in the running before anyone clicks.
- AI describes you correctlyAssistants get your services, pricing model and locations right, so prospects arrive already understanding what you do.
- Citations that send buyersAnswers link to your pages as the source, bringing visitors who've just read a recommendation for you.
- AI visibility you can measureShare of voice, citations and AI-referred leads are reported monthly next to rankings and revenue, so you know what it's worth.
Compare your options
Manual prompt checks, a tracking tool or an agency for AI search?
Each option suits a different situation: manual prompt checks (you want a first quick look), AI visibility tracking tool (your team can act on data), and Noorscale (you want visibility tracked and fixed). Here's how they compare on the points buyers ask about most.
| Compared on | Manual prompt checks | AI visibility tracking tool | Noorscale |
|---|---|---|---|
| Cost to start | Manual prompt checksFree, just your time | AI visibility tracking toolMonthly software subscription | NoorscaleMonthly retainer, scoped in writing |
| Consistency of results | Manual prompt checksVaries with every run | AI visibility tracking toolRepeatable prompt tracking | NoorscaleRepeatable tracking across every engine |
| Fixes what AI gets wrong | Manual prompt checksYour team works it out | AI visibility tracking toolShows gaps, leaves fixes to you | NoorscaleRewrites, fact cleanup and outreach included |
| Ongoing effort for your team | Manual prompt checksHigh, every check by hand | AI visibility tracking toolModerate, someone reads the data | NoorscaleLow, reviews and approvals |
| Best when | Manual prompt checksYou want a first quick look | AI visibility tracking toolYour team can act on data | NoorscaleYou want visibility tracked and fixed |
On the free call, Noor will tell you which option suits your stage, even when it's one of the others.
What's included
What does an AI search optimization engagement include?
An AI search optimization engagement includes six deliverables: buyer prompt set and baseline, citation source map, answer-first page rewrites, brand fact and entity cleanup, third-party mention campaign, and AI crawler and index readiness. Each one is working material your team can use, not a slide deck.
Scope · AI Search Optimization (GEO & AEO)6 deliverables
- 01
Buyer prompt set and baseline
A tracked set of prompts phrased the way your buyers ask, covering categories, use cases, comparisons and locations, run across each engine to record who gets named today.
- 02
Citation source map
The domains each engine cites for your prompts, such as review sites, comparison articles, forums and trade publications, ranked by how often they appear and how winnable they are.
- 03
Answer-first page rewrites
Priority pages restructured so each section opens with a self-contained answer, specific facts and your brand named clearly: the format engines lift into AI Overviews, snippets and chat answers.
- 04
Brand fact and entity cleanup
One source of truth for your name, category, services and locations, backed by Organization schema and sameAs links, and pushed to your site, profiles and directories.
- 05
Third-party mention campaign
Placements on the pages engines already trust: comparison articles, industry directories, expert roundups and partner pages. Earned, never bought.
- 06
AI crawler and index readiness
Robots.txt, CDN and firewall checks for OAI-SearchBot, PerplexityBot and Googlebot, plus Bing index coverage, which Copilot and other assistants draw on.
Tools and platforms we work in
Profound
Peec AIAhrefs Brand Radar
Semrush
Google Search Console
Bing Webmaster Tools
Google Analytics 4
Schema Markup Validator
Screaming Frog SEO Spider
Process
How long does an AI search optimization engagement take?
The work runs in four steps, starting in weeks 1–2 and then running as ongoing work. Every step ends with something you can use, so you always know what's landed and what comes next.
Time to first results: Leading indicators in 2–3 months
Step 01Weeks 1–2
Prompt set and baseline
We build your prompt set with you, run it across each engine and record who gets mentioned, cited and recommended today, including what's said about you.
You get: Tracked prompt set and baseline report
Step 02Weeks 2–4
Gap and source analysis
We trace the sources behind competitor mentions, list every wrong fact about you and check crawler access and entity data for blockers.
You get: Citation source map and wrong-fact list
Step 03Month 2 onward
Rewrite, correct and earn mentions
We rewrite priority pages into quotable answers, correct brand facts at the source and earn placements on the sites engines already cite.
You get: Rewritten pages and earned third-party mentions
Step 04Ongoing
Track and reinvest
We re-run the prompt set monthly, report movement per engine against named competitors and shift effort to the prompts that move pipeline.
You get: Monthly AI visibility report per engine
Reporting
How will you know an AI search optimization engagement is working?
You'll know an AI search optimization engagement is working from four measures on a live dashboard: share of voice in AI answers, citations to your pages, answer accuracy and AI-referred leads. You also get a written review every month: leading indicators first, then the numbers your finance team cares about.
Monthly reportSample
- Share of voice in AI answersHigher is better
Your mentions across the tracked prompt set compared with named competitors, per engine, so progress is measured against the market.
- Citations to your pagesHigher is better
How often answers cite your domain, or third-party pages that feature you, as a source.
- Answer accuracyHigher is better
The share of answers that describe your services, pricing model and locations correctly, checked by hand each month.
- AI-referred leadsHigher is better
Sessions and conversions from chatgpt.com, perplexity.ai and other assistants in GA4, tied to your CRM where possible.
Client results
Results our clients can see in their numbers.
Client outcomes as published. Detailed reporting is available on request.
+180%
qualified leads
Addiction Recovery Centers · Behavioral health
Topical authority and content strategy focused on the specific questions people ask before reaching out.
“Noor is an experienced content brief creator with experience in all aspects of SEO. Very efficient and dedicated to her work. I'm very happy to work with her.”
George KocherFounder & CEO, Brand North“My experience collaborating with Noor Khan on an e-commerce project was exceptional. Her semantic SEO strategy and teamwork were truly amazing. Her approach not only boosted our digital presence but also enhanced our sales significantly.”
Lynn NjeruDigital Marketing Assistant, SEO & Content, AfrisetupWho it's for
Who is an AI search optimization engagement for?
It works best for brands buyers shortlist through ChatGPT or Perplexity; companies that rank on Google but rarely get AI mentions; B2B, SaaS and healthcare brands in crowded categories; and teams that want AI visibility tied to pipeline.
- Brands buyers shortlist through ChatGPT or Perplexity
- Companies that rank on Google but rarely get AI mentions
- B2B, SaaS and healthcare brands in crowded categories
- Teams that want AI visibility tied to pipeline
Engagement
How is an AI search optimization engagement scoped and priced?
Pricing is shared after the free call, in a written scope with deliverables, timeline and fee. Never a package, never a surprise.
- Typical for this service
Monthly retainer
Ongoing work against a 90-day plan, for channels that compound month over month.
Usually: Monthly retainer
- Monthly report and strategy call
- Priorities reset every quarter
- No long lock-in
Fixed-scope project
A defined scope, timeline and fee for builds, audits, migrations and launches.
- Deliverables agreed in writing
- Milestones you can check
- Optional care plan after launch
Focused sprint
A short, time-boxed piece of work on one priority, to prove the approach first.
- One clear goal
- Working output, not a deck
- Roll into a retainer or stop
Every engagement includes
- Tracked buyer prompt set across engines
- Answer-first rewrites on priority pages
- Brand fact cleanup and mention outreach
- Monthly AI visibility report and call
What shapes the scope
- Number of AI engines tracked
- Size of the buyer prompt set
- Products, services and locations covered
- Pages that need answer-first rewrites
- Outreach your category needs for mentions
You'll see how each one applies to you in the written scope.

Who leads the work?
Your AI search optimization engagement, led by Noor Khan
A software engineer turned AI and growth strategist. Noor sets the strategy and architecture on every engagement, reviews every plan before it ships and built the method the whole team works by.
Verified credential
Semantic SEO Expert Certificate
Issued by Koray Tuğberk GÜBÜR
Verify certificate
FAQ
Questions about AI Search Optimization (GEO & AEO)
Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.
What's the difference between GEO and AEO?
AEO (answer engine optimization) wins the single extracted answer to a specific question: a featured snippet, a People Also Ask result, a spoken answer or an AI Overview citation. GEO (generative engine optimization) earns your place in longer generated answers, like a recommended shortlist in ChatGPT, which depend heavily on what other sites say about you. They share one foundation, so we run them together.
How do I get my business recommended by ChatGPT?
Make your business easy to retrieve, easy to quote and widely corroborated. That means pages OpenAI's search crawler can access, answers stated plainly at the start of each section, consistent facts across your site and profiles, and mentions on the review sites and articles ChatGPT already cites for your category. We then track the result across a fixed prompt set every month.
How long does it take to show up in AI answers?
Engines that search the live web, such as ChatGPT search, Perplexity and AI Overviews, can reflect changes within weeks of a page being recrawled, so leading indicators usually appear in 2–3 months. Answers drawn from a model's training data move slower and may only shift when a new model ships. Business impact typically shows from month 4.
Can you guarantee ChatGPT will mention us?
Anyone who promises a ChatGPT mention is guessing. AI answers vary by wording, user, location and model version, so no agency controls them. We control the inputs, your pages, brand facts and third-party mentions, and report how often you appear across the same prompts every month.
How do you get cited in Google AI Overviews?
A page has to be indexed and eligible to show a snippet before Google can cite it in AI Overviews or AI Mode. From there, Google tends to cite passages that answer one sub-question directly, backed by clear authorship and evidence. We map those sub-questions for your priority topics and restructure your pages so each one has a quotable answer.
Which AI platforms do you track?
We track ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, and Google's AI Overviews and AI Mode. Each retrieves differently: Copilot runs on Bing, Gemini and AI Overviews draw on Google Search, and ChatGPT search uses its own crawler plus third-party search providers. We weight the work toward the engines your buyers actually use.
How much does AI search optimization cost?
It's usually a monthly retainer, scoped by the number of engines, prompts, products and locations we track and how much rewriting and outreach your category needs. If we already run your SEO, AI search work joins the same plan for less, because the research overlaps. You get a written scope after a free AI visibility check.
Do we need to publish more content for AI search?
Most early gains come from restructuring pages you already have into quotable answers, fixing wrong brand facts and earning mentions on sources engines already cite. New content follows where the prompt set shows a question none of your pages answers.
Can you fix wrong information AI assistants give about us?
Yes, usually, though not by editing the assistant directly. We trace the wrong fact to its likely source, such as an old directory listing, a stale page or a third-party article, then correct it or outweigh it with accurate sources. Answers that rely on live search change first, and training-data answers change when the model is updated.
Should we block AI crawlers from our site?
Allow them if you want to be recommended. Blocking OpenAI's search crawler or PerplexityBot keeps your pages out of their answers, and Google's snippet controls also limit how you appear in normal results. We set crawler rules deliberately, for example allowing search crawlers while deciding separately on model training.
Related services
What pairs well with AI Search Optimization (GEO & AEO)?
- SEO & AI SearchSEO Content & Topical AuthorityTopic plans, briefs and expert pages that rank and get quotedExplore
- SEO & AI SearchSEO & AI Visibility AuditOne fixed-price audit of Google and AI visibility, with a planExplore
- SEO & AI SearchLink Building & Digital PREditorial links and coverage from sites people actually readExplore
We build AI Search Optimization (GEO & AEO) for teams in
Free 15-minute call
Tell us about your AI search optimization engagement.
In fifteen minutes you'll have a clear first step for AI Search Optimization (GEO & AEO) and a plan to reach it. Pick a time below, or write if that's easier.
Prefer email? grow@noorscale.com

15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
Booking opens on Cal.com. Or send a call request