Case study
How Capital Motor Cars grew search impressions from 8.87M to 17.8M
- Client
- Capital Motor Cars
- Industry
- Automotive dealership
- Timeframe
- 12 months
Headline resultCapital Motor Cars
17.8M
total search impressions, up from 8.87M
Key metrics
The numbers, before and after.
- Total impressions
Before8.87M
After17.8M
- Total clicks
Before101K
After112K
In 6 months
- Average position
Before17.4
After12.3
29% better
The challenge
What stood in the way.
Where Capital Motor Cars started, before the work began.
- 1More than 750 pages with critical technical issues affecting crawling and user experience.
- 2A consistent content plan still to be built for the automotive searches that mattered.
- 3Inconsistent name, address and phone details and weak local signals.
What was done
Three steps to the result.
Step 01
Technical issues across 750+ pages were fixed, and server response time dropped from 3.2s to 0.8s.
Step 02
Content was planned by semantic theme across the car buying journey, with FAQ schema and concise answers shaped for AI search.
Step 03
Local signals grew through weekly Google Business Profile posts, corrections to 150+ directory listings and a review program that reached a 4.8-star average.
Results
What changed.
- 933 Google AI Overview citations (+171), plus 994 Gemini, 683 ChatGPT and 487 Perplexity citations.
- Rank 1 across the full local grid for the primary car lease searches, and a 300% improvement in local grid visibility.
- 3,500+ form submissions across all forms, and 356 calls from the credit applications page.
Services used
The services behind this work.
Free 15-minute call
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