SEO & AI Search
Technical SEO services that get your best pages indexed and ranking.
Good pages can't earn traffic if Google can't crawl, render or index them. We find what's blocking you in crawl data and server logs, write fixes your developers can ship, and verify each one in Search Console, ranked by the revenue at stake.
- A person replies within one business day
- A plan you can act on
- You own every asset
- Time to first results
- Leading indicators in 4–8 weeks
- Engagement
- Monthly retainer or fixed project
- Best for
- Large, JavaScript-heavy or migrating sites
Reviewed by Noor Khan
Crawl & repair· Site tree · Core Web Vitals
SampleA crawler maps every page of the site, flags a broken link, a slow page and a page hidden from Google, each gets fixed and turns green, and the Core Web Vitals report passes.
- Crawler maps the site
- Broken pages surface
- Each one gets fixed
- Core Web Vitals pass
Illustration with sample data. Your version uses your accounts and numbers.
Where your buyers search
- ChatGPT
- Perplexity
- Gemini
- AI Overviews
- Claude
- Copilot
Overview
What is technical SEO?
Technical SEO is the part of SEO that makes sure search engines can crawl, render, index and understand a website. It covers site architecture, internal links, JavaScript rendering, page speed and Core Web Vitals, structured data, redirects and server behavior. Done well, every page worth ranking gets seen, and no crawl budget is wasted on pages that aren't.
See it in action
What does a technical SEO engagement look like when it's working?
It looks like the live sample below, built with illustrative data. Your version runs on your own accounts and your numbers.
Site health report· 24,300 URLs crawled · Googlebot smartphone
SampleBefore fixes: Core Web Vitals fail and 1,180 of 3,100 priority pages are indexed.
Site health score
54/100
Crawl spent on junk URLs
38%
Priority pages indexed
1,180 / 3,100
LCP
Largest Contentful Paint
4.6s
INP
Interaction to Next Paint
420ms
CLS
Cumulative Layout Shift
0.31
- Product links only render with JavaScript1,420 URLsOpen
- Filter URLs soaking up crawl budget18,600 URLsOpen
- Redirect chains left by the last migration312 URLsOpen
- Hero images delaying mobile LCP6 templatesOpen
- Product and breadcrumb schema missing2,100 URLsOpen
Illustrative sample data. Your version runs on your site, your competitors and your numbers.
Sound familiar?
What problems does a technical SEO engagement solve?
It solves the three problems teams raise most often on a first call, and each one has a fix.
The problem
- “Search Console says crawled, currently not indexed”Google found the pages and chose not to index them. The cause is usually duplication, weak internal links or thin templates, and guessing at it wastes months.
- “Our JavaScript site looks empty to crawlers”Google renders JavaScript, but not always quickly or completely, and many AI crawlers don't render it at all. Content and links that only appear after scripts run may as well not exist.
- “We're redesigning and scared of losing traffic”Migrations fail on missed redirects, changed URLs and dropped internal links. Almost all of that damage is preventable with a redirect map and testing before launch.
What changes
- More pages earning trafficPages that were crawled but ignored get indexed, so content you've already paid for starts bringing in visitors.
- Faster pages, fewer lost buyersPassing Core Web Vitals means pages load and respond quickly, so fewer people give up before they see your offer.
- Redesigns without traffic lossMigrations launch with every URL mapped and tested, protecting the rankings and leads you've built.
- Developer time spent wellFixes arrive ranked by revenue at stake, with clear acceptance criteria, so your team ships what matters first.
Compare your options
In-house hire, freelancer or an agency for technical SEO?
Each option suits a different stage. Here's how they compare on the points buyers ask about most, including where the others do well.
| Compared on | In-house technical SEO | Freelance consultant | Noorscale |
|---|---|---|---|
| Time to get started | In-house technical SEOMonths to recruit and onboard | Freelance consultantQuick, if they're available | NoorscaleCrawl and baseline in week one |
| Cost to start | In-house technical SEOFull salary and benefits | Freelance consultantOften the cheapest option | NoorscaleMonthly retainer or fixed project |
| Knows your codebase | In-house technical SEODeepest knowledge over time | Freelance consultantLearns it each project | NoorscaleWorks inside your issue tracker |
| Cover when someone's away | In-house technical SEOGaps during leave or turnover | Freelance consultantDepends on one person | NoorscaleSenior team and documented work |
| Best when | In-house technical SEOTechnical SEO is a daily job | Freelance consultantYou need one scoped fix | NoorscaleFixes need diagnosing, shipping and verifying |
On the free call, Noor will tell you which option suits your stage, even when it's one of the others.
What's included
What does a technical SEO engagement include?
A technical SEO engagement includes six deliverables, each one working material your team can use, not a slide deck.
Scope · Technical SEO6 deliverables
- 01
Crawl and indexation audit
A full crawl compared against your sitemaps and Search Console data, showing which pages are blocked, orphaned, duplicated or excluded, and why.
- 02
Server log analysis
Where Googlebot actually spends its crawl budget, which important URLs it rarely visits and how much goes on parameters, redirects and errors.
- 03
JavaScript rendering fixes
Raw and rendered HTML compared for every key template, with server-side rendering or static generation wherever content and links go missing.
- 04
Core Web Vitals fixes
LCP, INP and CLS problems diagnosed from real-user field data, with template-level fixes for images, scripts, fonts and layout shifts.
- 05
Structured data
JSON-LD for Organization, Service, Product, Article and BreadcrumbList where they fit, validated and monitored for rich result eligibility.
- 06
Migration redirect map and QA
URL-by-URL redirect mapping, staging checks and launch-week monitoring, so a redesign, replatform or domain move keeps the rankings you've earned.
Tools and platforms we work in
Screaming Frog SEO Spider
Screaming Frog Log File Analyser
SitebulbGoogle Search Console
PageSpeed Insights
Chrome UX Report
Chrome DevTools
Rich Results Test
Ahrefs
Process
How long does a technical SEO engagement take?
The work runs in four steps, starting in week 1 and then running as ongoing work. Every step ends with something you can use, so you always know what's landed and what comes next.
Time to first results: Leading indicators in 4–8 weeks
Step 01Week 1
Crawl and baseline
We crawl the site, pull Search Console and analytics data, request log access and record a baseline for indexing, speed and organic traffic.
You get: Baseline for indexing, speed and traffic
Step 02Weeks 2–3
Diagnose and prioritize
Every issue is ranked by the traffic and revenue at stake against engineering effort, then written up as tickets with acceptance criteria.
You get: Ranked fix list as developer tickets
Step 03Weeks 4–8
Fix with your developers
We work in your issue tracker alongside your developers, answer questions, review changes and test fixes on staging before release.
You get: Fixes tested on staging and released
Step 04Ongoing
Verify and monitor
We confirm each fix in Search Console and crawl data, watch for regressions after every release and re-audit after major site changes.
You get: Every fix confirmed in Search Console
Reporting
How will you know a technical SEO engagement is working?
You'll see it in four numbers on a live dashboard, with a written review every month. Leading indicators come first, then the numbers your finance team cares about.
Monthly reportSample
- Indexed priority pagesHigher is better
Pages Search Console reports as indexed, tracked against the list of pages you actually want in search.
- Core Web Vitals pass rateHigher is better
The share of URLs passing LCP, INP and CLS thresholds in Chrome UX Report field data, by template.
- Crawl activity on priority URLsHigher is better
From server logs and Crawl Stats: how often Googlebot requests the pages that matter versus parameters, redirects and errors.
- Organic traffic to fixed templatesHigher is better
Clicks and impressions for the page groups we fixed, compared with the week-one baseline.
Client results
Results our clients can see in their numbers.
Client outcomes as published. Detailed reporting is available on request.
+250%
organic traffic
Grove Healthcare · Healthcare
SEO strategy and topical mapping built around patient search intent and clinical trust signals.
- Capital Motor Cars17.8MAutomotive dealershipSearch impressions grew from 8.87M to 17.8M, with 933 AI Overview citations.Read the case study
- The Fountain+31.66%Medical spa and wellnessOrganic impressions up 31.66% and an Ahrefs site health score from 76 to 100.Read the case study
“I've had the privilege of working with Noor at Brand North. Her ability to strategize topical maps and optimize content for search engines has played a pivotal role in driving organic growth.”
Rich ToyFounder, OpsAmp“I've had the pleasure of working closely with Noor Khan at PLAY.FUN. Her innovative ideas and deep understanding of Google's algorithms have significantly boosted our online visibility. Noor is a fantastic team player, always ready to share new ideas.”
Yuval KleinFounder, ArennaWho it's for
Who is a technical SEO engagement for?
A technical SEO engagement works best for teams in one or more of these situations.
- Sites with thousands of URLs
- React, Next.js and other JavaScript builds
- Teams planning a redesign or replatform
- SaaS and e-commerce teams with in-house developers
Engagement
How is a technical SEO engagement scoped and priced?
Pricing is shared after the free call, in a written scope with deliverables, timeline and fee. Never a package, never a surprise.
- Typical for this service
Monthly retainer
Ongoing work against a 90-day plan, for channels that compound month over month.
Usually: Monthly retainer
- Monthly report and strategy call
- Priorities reset every quarter
- No long lock-in
Fixed-scope project
A defined scope, timeline and fee for builds, audits, migrations and launches.
- Deliverables agreed in writing
- Milestones you can check
- Optional care plan after launch
Focused sprint
A short, time-boxed piece of work on one priority, to prove the approach first.
- One clear goal
- Working output, not a deck
- Roll into a retainer or stop
Every engagement includes
- Full technical audit in month one
- Prioritized developer tickets
- Release QA and regression checks
- Monthly site health report
What shapes the scope
- Number of URLs and page templates
- How the site renders JavaScript
- How much server log analysis is needed
- Whether a migration or redesign is planned
You'll see how each one applies to you in the written scope.

Who leads the work?
Founder-led by Noor Khan
A software engineer turned AI and growth strategist. Noor sets the strategy and architecture on every engagement, reviews every plan before it ships and built the method the whole team works by.
Verified credential
Semantic SEO Expert Certificate
Issued by Koray Tuğberk GÜBÜR
Verify certificate
FAQ
Questions about Technical SEO
Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.
What does a technical SEO service include?
It covers everything that decides whether search engines can crawl, render and index your site: architecture, internal links, JavaScript rendering, speed, structured data, redirects and server responses. With us that means an audit, log analysis, developer-ready tickets ranked by revenue at stake, and verification of every fix in Search Console.
How much do technical SEO services cost?
Ongoing technical SEO runs as a monthly retainer, while migrations and one-off fixes are usually scoped as a fixed project because the effort is concentrated around launch. Site size, the number of templates and how much log analysis is needed shape the scope. You see it in writing after a free technical check.
How quickly do technical SEO fixes show results?
Google has to recrawl a page before a fix counts, so changes usually show in Search Console within weeks of release. Indexing and crawl improvements tend to appear first, often in 4–8 weeks. Traffic gains depend on whether the fixed pages have content worth ranking.
Why are my pages crawled but not indexed?
Usually because Google doesn't see enough unique value in them: near-duplicate templates, thin content, weak internal links or signals pointing elsewhere, such as canonical tags. On large sites it can also be crawl priority. We diagnose which it is from crawl data and server logs before anything gets rewritten.
Do Core Web Vitals affect rankings?
Yes, but modestly. They're part of Google's page experience signals, and relevance still decides most rankings. The bigger payoff is commercial, because faster, more stable pages keep more visitors and convert better, so we fix the templates that carry the most traffic first.
Can our own developers handle technical SEO?
Yes, good developers can ship every fix, but most aren't trained to judge which issues matter for search or in what order. We supply the diagnosis, the priorities and the acceptance criteria, and your team builds. That usually costs less than hiring a full-time technical SEO.
Do you handle site migrations and redesigns?
Yes, and a migration is one of the riskiest moments for organic traffic. We map every URL to its new home, test redirects and internal links on staging and monitor crawling and rankings closely after launch. Bring us in before the design is final, not the week before launch.
Can you do technical SEO for a React or Next.js site?
Yes, JavaScript frameworks are a core part of the work. We compare raw and rendered HTML, check how each route renders, and move content, links and metadata that only appear after scripts run into the server response. Noor's software engineering background helps, because the fixes live in your codebase.
Does technical SEO help with AI search?
Yes, because AI assistants can only cite pages they can fetch and read, and several AI crawlers don't run JavaScript at all. Clean HTML, deliberate crawler rules, fast responses and structured data make your pages easier for search engines and assistants alike to use.
Related services
What pairs well with Technical SEO?
- SEO & AI SearchSEO & AI Visibility AuditOne fixed-price audit of Google and AI visibility, with a planExplore
- SEO & AI SearchE-commerce SEOCategory, product and Shopping SEO that drives salesExplore
- Websites & AppsNext.js & Headless DevelopmentHeadless sites that stay fast at any scaleExplore
We build Technical SEO for teams in
Free 15-minute call
Tell us what you want to build.
In fifteen minutes you'll have a clear first step for Technical SEO and a plan to reach it. Pick a time below, or write if that's easier.
Prefer email? grow@noorscale.com

15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
Booking opens on Cal.com. Or send a call request