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Noorscale

SEO & AI Search

E-commerce SEO services that turn category pages into revenue.

If every sale costs you a click, your margin belongs to the ad platforms. We rank the category and product pages that carry revenue, clean up faceted navigation, add the product data Google and AI shopping answers need, and report organic revenue by category.

  • A person replies within one business day
  • A plan you can act on
  • You own every asset
Time to first results
Leading indicators in 2–3 months
Engagement
Monthly retainer
Best for
Stores with large, filterable catalogs

Reviewed by Noor Khan

Catalog SEO

Sample

Filter clicks on a shoe category page create duplicate URLs, each duplicate is pointed at the one category page, the product's search result gains stars, reviews and stock, and organic revenue rises month by month.

  1. Filters spawn duplicate URLs
  2. Duplicates point to one page
  3. Products win rich results
  4. Organic revenue climbs

Illustration with sample data. Your version uses your accounts and numbers.

Where your buyers search

  • Google
  • ChatGPT
  • Perplexity
  • Gemini
  • AI Overviews
  • Claude
  • Copilot

Overview

What is e-commerce SEO?

E-commerce SEO is the work of getting an online store's category, collection and product pages to rank in organic search and Google Shopping, and turning that traffic into sales. Most of the revenue sits in category pages, so the work centers on them: keyword-mapped categories, faceted navigation that doesn't flood Google with junk URLs, complete product structured data and Merchant Center free listings. It applies on Shopify, WooCommerce and headless builds alike.

See it in action

What does an e-commerce SEO engagement look like when it's working?

When an e-commerce SEO engagement is working, you see four changes: sales without paying per click, lower blended acquisition cost, products that stand out and revenue you can trace. The live sample below is built with illustrative data. Your version runs on your own accounts and your numbers.

Category search performance

Sample

Hiking boots: YourBrand ranks number 14 with a plain listing.

women's waterproof hiking boots

big-marketplace.com#1

Hiking boots | Huge range, fast delivery

2,000+ products

outdoor-megastore.com#2

Hiking boots for every trail | Outdoor Megastore

In stock · Click and collect

gear-review-blog.com#3

The best hiking boots we tested

Buying guide

yourbrand.com › collections › hiking-boots#14

Hiking boots – YourBrand

4.7(318)· In stock

No price, stock or rating details

Category rankings · pick one to preview

Organic revenue, all categories

23k

Before

Free listing clicks / month

1,240

Before

Products with valid markup

38%

Illustrative sample data. Your version runs on your site, your competitors and your numbers.

Sound familiar?

What problems does an e-commerce SEO engagement solve?

An e-commerce SEO engagement solves three common problems: “Our ad costs climb while organic sales stay flat”, “Our filters created thousands of junk URLs” and “Our product pages repeat the manufacturer's copy”. Each one has a fix.

The problem

  • “Our ad costs climb while organic sales stay flat”Every sale costs a click. Category pages that rank for high-intent searches bring buyers in without paying for each visit.
  • “Our filters created thousands of junk URLs”Faceted navigation multiplies URLs for every color, size and sort order. Googlebot spends its time there while the categories you care about get crawled less.
  • “Our product pages repeat the manufacturer's copy”Hundreds of stores publish the same text. Without unique copy, specs, reviews and complete product data, Google has no reason to rank yours.

What changes

  • Sales without paying per clickRanking category pages bring in ready-to-buy shoppers you don't pay for on every visit.
  • Lower blended acquisition costAs organic covers more of your best categories, you can pull ad spend back on the terms you already own.
  • Products that stand outPrice, stock and rating details show right in search and Shopping, so shoppers pick you before they click.
  • Revenue you can traceOrganic sales are reported by category, so you know exactly which pages pay for the work.

Compare your options

Shopping ads alone, an in-house SEO hire or an e-commerce SEO agency?

Each option suits a different situation: paid Shopping ads only (you need sales this week), in-house SEO hire (SEO needs a full-time owner) and Noorscale (categories should carry more revenue). Here's how they compare on the points buyers ask about most.

Shopping ads alone, an in-house SEO hire or an e-commerce SEO agency?
Speed to resultsPaid Shopping ads onlyImmediate, once ads runIn-house SEO hireSlower, after hiring and ramp-upNoorscaleLeading indicators in 2–3 months
How costs behavePaid Shopping ads onlyPaid on every clickIn-house SEO hireFixed salary and benefitsNoorscaleMonthly retainer, scoped in writing
If spending pausesPaid Shopping ads onlyTraffic stops with the budgetIn-house SEO hireRankings keep earningNoorscaleRankings keep earning
Ongoing effort for your teamPaid Shopping ads onlyManaging bids, budgets and feedsIn-house SEO hireRecruiting and managing a hireNoorscaleApproving maps and template changes
Best whenPaid Shopping ads onlyYou need sales this weekIn-house SEO hireSEO needs a full-time ownerNoorscaleCategories should carry more revenue

On the free call, Noor will tell you which option suits your stage, even when it's one of the others.

What's included

What does an e-commerce SEO engagement include?

An e-commerce SEO engagement includes six deliverables: category keyword map, category page optimization, faceted navigation rules, product structured data, Merchant Center free listings, and platform fixes and product copy system. Each one is working material your team can use, not a slide deck.

Scope · E-commerce SEO6 deliverables

  1. 01

    Category keyword map

    Every category, subcategory and worthwhile filter combination matched to real search demand, so you know which pages to build, merge or keep out of search.

  2. 02

    Category page optimization

    Unique intro copy, buying guidance, FAQs and internal links on the collection pages that carry revenue, starting with the biggest earners.

  3. 03

    Faceted navigation rules

    Clear rules for which filter combinations get indexable pages, which get canonical tags or noindex, and which stay out of the crawl entirely.

  4. 04

    Product structured data

    Product markup with price, availability, ratings, shipping and returns, validated for Google's merchant listing experiences.

  5. 05

    Merchant Center free listings

    Feed setup and cleanup so your products can appear in free listings on the Shopping tab and other Google surfaces.

  6. 06

    Platform fixes and product copy system

    Shopify duplicate paths, WooCommerce archives or headless rendering gaps fixed at template level, plus a template for unique product copy your team can roll out.

Tools and platforms we work in

  • Shopify
  • WooCommerce
  • Google Merchant Center
  • Google Search Console
  • Google Analytics 4
  • Screaming Frog SEO Spider
  • Ahrefs
  • Semrush
  • Rich Results Test

Process

How long does an e-commerce SEO engagement take?

The work runs in four steps, starting in weeks 1–2 and then running as ongoing work. Every step ends with something you can use, so you always know what's landed and what comes next.

Time to first results: Leading indicators in 2–3 months

  1. Step 01Weeks 1–2

    Store audit

    We crawl the store, review Merchant Center and Search Console, and map revenue by category to find where organic search can carry more sales.

    You get: Revenue-by-category audit and fix list

  2. Step 02Weeks 3–4

    Category and keyword map

    Categories and filter combinations are matched to search demand, so we know what to build, merge or keep out of search before anything changes.

    You get: Category and filter keyword map

  3. Step 03Month 2 onward

    Fix and optimize

    Template fixes, faceted navigation rules, schema and feed cleanup ship first, then category and product content in revenue order.

    You get: Template, schema and feed fixes shipped

  4. Step 04Ongoing

    Grow and report

    We track organic revenue by category, add pages for new demand and prepare seasonal pages well before the peaks.

    You get: Monthly organic revenue report by category

Reporting

How will you know an e-commerce SEO engagement is working?

You'll know an e-commerce SEO engagement is working from four measures on a live dashboard: organic revenue by category, category rankings, free listing clicks and valid product markup. You also get a written review every month: leading indicators first, then the numbers your finance team cares about.

Monthly reportSample

Organic revenue by categoryHigher is better

Sales from organic search attributed to each category, in GA4 or your store's analytics.

Category rankingsHigher is better

Positions and impressions for the commercial searches mapped to each category and collection page.

Free listing clicksHigher is better

Clicks on your free product listings, from Merchant Center performance reports.

Valid product markupHigher is better

Products with valid merchant listing markup in Search Console, plus the errors still to fix.

Client results

Results our clients can see in their numbers.

Client outcomes as published. Detailed reporting is available on request.

“I highly recommend Noor Khan as an SEO expert. At PLAY.FUN, she has significantly boosted our online visibility and search rankings. Noor's deep expertise, collaborative nature, and positive attitude make her an invaluable asset to any team.”
Yehuda NoimanCo-Founder, Arenna
“I highly recommend Noor Khan as a talented Semantic SEO Specialist. Her knowledge of search engines and smart strategies consistently delivers excellent results.”
Olesia KorobkaSEO Consultant, Fajela

Who it's for

Who is an e-commerce SEO engagement for?

An e-commerce SEO engagement works best for Shopify and WooCommerce stores; headless stores on Hydrogen or Next.js; brands too dependent on paid ads; and retailers with large, filterable catalogs.

  • Shopify and WooCommerce stores
  • Headless stores on Hydrogen or Next.js
  • Brands too dependent on paid ads
  • Retailers with large, filterable catalogs

Engagement

How is an e-commerce SEO engagement scoped and priced?

Pricing is shared after the free call, in a written scope with deliverables, timeline and fee. Never a package, never a surprise.

Book a free e-commerce SEO call
  • Typical for this service

    Monthly retainer

    Ongoing work against a 90-day plan, for channels that compound month over month.

    Usually: Monthly retainer

    • Monthly report and strategy call
    • Priorities reset every quarter
    • No long lock-in
  • Fixed-scope project

    A defined scope, timeline and fee for builds, audits, migrations and launches.

    • Deliverables agreed in writing
    • Milestones you can check
    • Optional care plan after launch
  • Focused sprint

    A short, time-boxed piece of work on one priority, to prove the approach first.

    • One clear goal
    • Working output, not a deck
    • Roll into a retainer or stop

Every engagement includes

  • Store audit and category keyword map
  • Faceted navigation and schema fixes
  • Merchant Center feed cleanup
  • Monthly organic revenue report

What shapes the scope

  • Catalog size and number of categories
  • Categories that need new content
  • Platform and template constraints
  • How much faceted navigation needs fixing
  • Development support you need from us

You'll see how each one applies to you in the written scope.

Noor Khan, founder of Noorscale

Who leads the work?

Your e-commerce SEO engagement, led by Noor Khan

A software engineer turned AI and growth strategist. Noor sets the strategy and architecture on every engagement, reviews every plan before it ships and built the method the whole team works by.

Verified credential

Semantic SEO Expert Certificate

Issued by Koray Tuğberk GÜBÜR

Verify certificate

FAQ

Questions about E-commerce SEO

Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.

Which pages matter most for e-commerce SEO?

Category and collection pages, for most stores. They match the high-intent searches shoppers make before they've picked a product, such as 'waterproof hiking boots', and they collect internal links from across the site. Product pages matter too, but they usually win long-tail and branded searches rather than the big ones.

How much do e-commerce SEO services cost?

It's typically a monthly retainer, scoped by catalog size, the number of categories that need content, platform constraints and how much development support you need. You get a written scope covering the first three months after a free call.

How long does e-commerce SEO take to drive sales?

Technical fixes such as faceted navigation rules and schema usually show in Search Console within weeks. Category rankings and organic revenue build over 4–8 months, faster for specific long-tail categories and slower for broad terms dominated by marketplaces. We plan seasonal pages months ahead of demand.

Is e-commerce SEO worth it if we already run Google Shopping ads?

Yes, the two work best together. Shopping ads buy visibility one click at a time, while organic rankings and free listings bring traffic you don't pay for per visit. As organic grows, you can pull spend back on the terms you already own.

Which e-commerce platforms do you work with?

Shopify, WooCommerce and headless builds such as Shopify Hydrogen or Next.js storefronts. Each limits SEO differently: WooCommerce often needs archive and pagination cleanup, Shopify has fixed URL patterns to work around, and headless stores need rendering checks on every template.

Can you fix Shopify's duplicate product URLs?

Yes, and it's one of the most common Shopify problems. Shopify serves products at both /products/ and /collections/.../products/ paths, and while it canonicalizes to /products/, many themes still link internally to the collection path, which wastes crawling and splits signals. We fix the theme's internal links, review robots.txt.liquid and clean up tag and filter pages.

Should our filter pages be indexed?

Only some of them. A filter combination deserves an indexable page when people actually search for it, such as a material or color plus the category, and the rest should stay out of the index or out of the crawl. We set those rules from search demand, not guesswork.

Do we need unique descriptions for every product?

You can build them up over time. Start with best sellers and products with real search demand, and give them unique copy, specs, FAQs and reviews, while long-tail products follow a template. The aim is that no important page repeats the manufacturer's text word for word.

Can our products show up in ChatGPT shopping answers?

Yes, ChatGPT and other assistants recommend products when people ask shopping questions, and they favor products with clear names, prices, specs and reviews they can find. Complete product pages, accurate Product schema, consistent pricing across channels and third-party reviews all help. We track your products for your key shopping prompts.

Free 15-minute call

Tell us about your e-commerce SEO engagement.

In fifteen minutes you'll have a clear first step for E-commerce SEO and a plan to reach it. Pick a time below, or write if that's easier.

Prefer email? grow@noorscale.com

Noor Khan

15 minutes with Noor

Noor Khan, Founder & CEO

You'll leave with

  • Your biggest growth opportunity, in plain terms
  • The first two or three moves worth making
  • A clear plan for your first milestone

Noor listens first, then shows you the fastest route to the result you want.

Useful to have with you

  • Your website address
  • The goal or problem you want to solve
  • Any numbers you already track
See available times

Booking opens on Cal.com. Or send a call request

Book a free 15-minute call