Google Ads management that pays for buyers, not clicks.

It depends on your spend, the number of campaigns and how much tracking repair the account needs, so we quote after a free call. Our management fee is separate from your ad spend, which Google bills to you directly. You get a written scope with deliverables, timeline and fee before anything starts.

Wasted spend usually drops in the first two weeks, because negative keywords and tracking fixes take effect immediately. A clean read on cost per qualified lead takes four to eight weeks, once Smart Bidding has relearned on accurate data. Anyone promising transformed results in 30 days is guessing.

Usually one of three things: conversion tracking that has drifted, broad match pulling in irrelevant searches, or more competitors bidding on the same terms. We check the search terms report and conversion actions first, because those are the causes you can fix this week. Auction pressure is real, but it's rarely the whole story.

Yes, when the account has steady conversion volume, a clean feed or asset set and brand exclusions in place. Without them, PMax tends to claim branded searches and returning customers as new wins. We run it alongside high-intent Search and judge it on incremental revenue, not the ROAS it reports about itself.

Self-managing works if someone has a few focused hours every week for search terms, tests and tracking checks. Most founders and generalist marketers don't, and Google's automated recommendations tend to push budgets up and match types broader. We run the account for you and log every change, so you can bring it in-house later.

Yes, without losing any of it. We work inside your existing Google Ads account, so its conversion history, audiences and learning stay intact, and you keep admin ownership throughout. We restructure in stages rather than rebuilding from scratch, so performance doesn't reset.

Yes, if your CRM records which leads became customers and what they were worth. We capture the click ID at form submission and send qualified leads and closed deals back to Google through offline conversion import. That lets Google bid toward revenue and lets you see revenue by campaign.

Yes, with the right certification and setup. Google requires addiction treatment advertisers to hold LegitScript certification where its policy applies, and it restricts personalized ads based on health conditions, so campaigns are built on search intent rather than remarketing. We keep protected health information out of every tag and track admissions through your CRM instead.

Admin access to Google Ads, GA4 and Tag Manager, read access to your CRM, and an hour with whoever knows what a good lead looks like. That conversation decides what we count as a conversion. Everything after that, from the audit to the restructure plan, we handle.