Case study
How Paris Tile made organic search its top source of qualified leads
- Client
- Paris Tile
- Industry
- Luxury tile ecommerce
- Timeframe
- 6 months
Headline resultParis Tile
3,200+
long-tail search terms ranking from one semantic content network
Key metrics
The numbers, before and after.
- Target keywords on page one
BeforeNew brand
After78%
Within 12 months
- Long-tail terms ranking
BeforeNew brand
After3,200+
Semantic content network
- Organic search as a qualified lead source
BeforeNew brand
After#1
By month 10
The challenge
What stood in the way.
Where Paris Tile started, before the work began.
- 1A brand-new name entering the market from scratch.
- 2Established luxury tile competitors with large marketing budgets.
- 3A purchase decided by several people at once: homeowners, designers, architects and contractors.
What was done
Three steps to the result.
Step 01
Content clusters were planned around each product category and design application, then linked into one semantic content network.
Step 02
Content was written for each person in the buying decision, from homeowners to designers, architects and contractors.
Step 03
Structured data and schema markup gave the new site a sound technical base for search.
Results
What changed.
- Organic traffic grew an average of 27% month over month through the first year.
- First-page rankings for 78% of target keywords within 12 months.
- Organic search became the top source of qualified leads by month 10.
Services used
The services behind this work.
Free 15-minute call
Planning work like this?
Fifteen minutes with Noor, free. Bring your site and the goal you care about most, and leave with the first step worth taking.
Prefer email? grow@noorscale.com
15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
Booking opens on Cal.com. Or send a call request