Case study
How The Fountain grew organic impressions 31.66% and reached a perfect site health score
- Client
- The Fountain
- Industry
- Medical spa and wellness
- Timeframe
- 6 months
Headline resultThe Fountain
+31.66%
organic impressions over a 30-day period, from 120,000 to 158,000
Key metrics
The numbers, before and after.
Search figures compare a 30-day period.
- Organic impressions
Before120,000
After158,000
+31.66%
- Organic clicks
Before545
After647
+18.71%
- Ahrefs site health score
Before76
After100
Perfect score
The challenge
What stood in the way.
Where The Fountain started, before the work began.
- 1301 redirect chains, duplicate H1 tags, 404 errors and a malformed XML sitemap getting in the way of crawling and indexing.
- 2Weak or missing title tags and meta descriptions, and thin semantic coverage of wellness services.
- 3Slow mobile pages, poor Core Web Vitals and untapped local search.
What was done
Three steps to the result.
Step 01
The redirect chains were removed, cutting server response times by 40%, and 23 broken internal links were fixed.
Step 02
Every treatment page was rewritten for semantic and local intent, with its own title, meta description, FAQ section and links to related treatments.
Step 03
LocalBusiness, Service, Review and FAQ schema, Google Business Profile work and wellness directory citations built local relevance.
Results
What changed.
- Average position improved from 28.3 to 22.1.
- Average page load time fell from 3.2s to 1.8s, with a 23% lower bounce rate and 31% longer average sessions.
- New rankings, including “IV therapy near me” at position 8 and a local microneedling search at position 6.
Services used
The services behind this work.
Free 15-minute call
Planning work like this?
Fifteen minutes with Noor, free. Bring your site and the goal you care about most, and leave with the first step worth taking.
Prefer email? grow@noorscale.com
15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
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