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Noorscale

SEO & AI Search

An SEO and AI visibility audit that ends in a plan, not a deck.

If organic traffic is underperforming and nobody can say why, start here. In two to three weeks you get technical, content and link findings plus how ChatGPT, Perplexity and AI Overviews describe you, turned into a 90-day plan ranked by revenue impact.

  • A person replies within one business day
  • A plan you can act on
  • You own every asset
Time to first results
Audit delivered in 2–3 weeks
Engagement
Fixed-price, one-off project
Best for
Teams that need a clear starting point

Reviewed by Noor Khan

Site audit

Sample

The site is scanned across technical, content, links and AI answers, the findings are ranked by impact, the quick wins go to the front, and a 90-day plan is delivered.

  1. Whole site gets scanned
  2. Findings ranked by impact
  3. Quick wins go first
  4. 90-day plan delivered

Illustration with sample data. Your version uses your accounts and numbers.

Where your buyers search

  • Google
  • ChatGPT
  • Perplexity
  • Gemini
  • AI Overviews
  • Claude
  • Copilot

Overview

What is an SEO and AI visibility audit?

An SEO and AI visibility audit is a fixed-scope review of what limits a website's performance in Google and in AI answers, and what to fix first. It covers technical health, content, internal links and backlinks, brand and entity data, and how assistants such as ChatGPT, Perplexity, Gemini and Google's AI Overviews mention and cite you against competitors. The output is working documents, such as issue trackers, developer tickets and a 90-day roadmap, not a slide deck.

See it in action

What does an SEO and AI visibility audit look like when it's working?

When an SEO and AI visibility audit is working, you see four changes: know what's holding you back, first fixes that pay back, a baseline for every decision and budget spent on evidence. The live sample below is built with illustrative data. Your version runs on your own accounts and your numbers.

SEO & AI visibility audit

Sample

Search and AI readiness score 0 out of 100.

0/ 100

Search & AI readiness

Where the site stands today

Before
  • Technical0

  • Content0

  • Authority0

  • AI visibility0

Impact vs effort · tap a finding

Step 1Quick winTechnical

Product links only appear after JavaScript runs

1,400 product pages are invisible to crawlers that don't render scripts, including most AI crawlers.

Owner
Your developers
When
Sprint 1
Effort
Low

Illustrative sample data. Your version runs on your site, your competitors and your numbers.

Sound familiar?

What problems does an SEO and AI visibility audit solve?

An SEO and AI visibility audit solves three common problems: “Traffic dropped and nobody can explain why”, “Our last audit was a deck nobody used” and “Leadership keeps asking what ChatGPT says about us”. Each one has a fix.

The problem

  • “Traffic dropped and nobody can explain why”It could be a core update, a release that broke indexing, lost links or a competitor's new content. An audit separates the causes and ranks them.
  • “Our last audit was a deck nobody used”Tool exports flag hundreds of issues with no priority, owner or link to revenue. Teams fix the easy items and the real problems stay.
  • “Leadership keeps asking what ChatGPT says about us”A few manual prompts give different answers every time. Nobody can say whether the brand is visible, invisible or misrepresented.

What changes

  • Know what's holding you backA clear, ranked answer to why traffic and AI visibility are where they are, instead of guesses.
  • First fixes that pay backThe roadmap starts with high-impact, low-effort fixes, so your team's first sprint goes where it moves leads.
  • A baseline for every decisionScores for search and AI visibility give you a starting point to judge any agency, hire or redesign against.
  • Budget spent on evidenceYou know whether to fix, rebuild or invest in content before committing a larger budget.

Compare your options

A free audit tool, an in-house review or a paid SEO audit?

Each option suits a different situation: free SEO audit tool (spotting obvious errors quickly), in-house review (your team has deep SEO skills) and Noorscale (you need an independent, ranked plan). Here's how they compare on the points buyers ask about most.

A free audit tool, an in-house review or a paid SEO audit?
Cost to startFree SEO audit toolFree to runIn-house reviewStaff time onlyNoorscaleFixed price, agreed in writing
Time to resultsFree SEO audit toolInstant crawl reportIn-house reviewFits around other workNoorscaleTwo to three weeks
Business contextFree SEO audit toolGeneric severity scoresIn-house reviewKnows the business bestNoorscaleRanked by revenue impact
AI visibilityFree SEO audit toolUsually outside its scopeIn-house reviewA few manual promptsNoorscaleFive-platform scorecard against competitors
What you getFree SEO audit toolLong list of flagged issuesIn-house reviewDepends on who writes itNoorscaleTrackers, tickets and a 90-day roadmap
Best whenFree SEO audit toolSpotting obvious errors quicklyIn-house reviewYour team has deep SEO skillsNoorscaleYou need an independent, ranked plan

On the free call, Noor will tell you which option suits your stage, even when it's one of the others.

What's included

What does an SEO and AI visibility audit include?

An SEO and AI visibility audit includes six deliverables: technical audit tracker, content and cannibalization review, backlink and competitor gap analysis, AI visibility scorecard, brand fact and AI readiness check and 90-day prioritized roadmap. Each one is working material your team can use, not a slide deck.

Scope · SEO & AI Visibility Audit6 deliverables

  1. 01

    Technical audit tracker

    Crawl, indexing, rendering, speed and schema issues in a shared tracker, each with affected URLs, severity, effort and a recommended fix.

  2. 02

    Content and cannibalization review

    Which pages earn traffic, which compete with each other, which to merge, rewrite or prune, and where pages miss search intent.

  3. 03

    Backlink and competitor gap analysis

    Link quality, lost links worth reclaiming, and the keywords, topics and referring domains where your top competitors win.

  4. 04

    AI visibility scorecard

    Mentions, citations and answer accuracy for your brand across ChatGPT, Perplexity, Gemini, Copilot and AI Overviews, benchmarked against competitors on the same prompts.

  5. 05

    Brand fact and AI readiness check

    Every wrong claim assistants make about you, traced to its likely source, plus crawler access, Bing indexing, schema and entity data reviewed for blockers.

  6. 06

    90-day prioritized roadmap

    Every recommendation ranked by impact and effort, with owners and developer-ready tickets, walked through live with Noor.

Tools and platforms we work in

  • Screaming Frog SEO Spider
  • Sitebulb
  • Google Search Console
  • Google Analytics 4
  • Ahrefs
  • Semrush
  • PageSpeed Insights
  • Profound
  • Bing Webmaster Tools

Process

How long does an SEO and AI visibility audit take?

The work runs in four steps, starting in week 1 and finishing in week 3. Every step ends with something you can use, so you always know what's landed and what comes next.

Time to first results: Audit delivered in 2–3 weeks

  1. Step 01Week 1

    Scope and access

    We agree the questions the audit must answer, your competitors and buyer prompts, and get access to Search Console, analytics and your CMS.

    You get: Agreed audit questions, competitors and prompts

  2. Step 02Weeks 1–2

    Crawl, research and prompt runs

    We crawl the site, analyze search data, review content and links, and run your prompts across five AI platforms, repeating key prompts to allow for variation.

    You get: Crawl data and five-platform prompt results

  3. Step 03Weeks 2–3

    Prioritize and document

    Findings become trackers, tickets and a roadmap ranked by revenue impact and effort, not by tool severity scores.

    You get: Trackers, tickets and a 90-day roadmap

  4. Step 04Week 3

    Walkthrough and handover

    A live session to walk your team through the findings, answer questions and agree who owns each fix.

    You get: An owner agreed for every fix

Reporting

How will you know an SEO and AI visibility audit is working?

You'll know an SEO and AI visibility audit is working from four measures on a live dashboard: search and AI readiness score, indexation baseline, AI mention and citation rate and roadmap completion. You also get a written review every month: leading indicators first, then the numbers your finance team cares about.

Monthly reportSample

Search and AI readiness scoreHigher is better

One baseline score across technical, content, authority and AI visibility, so every later fix can be measured against it.

Indexation baselineHigher is better

Indexed versus intended pages, recorded as the starting point for every fix.

AI mention and citation rateHigher is better

The share of buyer prompts where each platform names or cites you, against named competitors.

Roadmap completionHigher is better

If we stay on to implement, the share of roadmap items shipped each month and the traffic change that followed.

Noor Khan

15 minutes with Noor

Noor Khan, Founder & CEO

You'll leave with

  • Your biggest growth opportunity, in plain terms
  • The first two or three moves worth making
  • A clear plan for your first milestone

Noor listens first, then shows you the fastest route to the result you want.

Useful to have with you

  • Your website address
  • The goal or problem you want to solve
  • Any numbers you already track
See available times

Booking opens on Cal.com. Or send a call request

Who it's for

Who is an SEO and AI visibility audit for?

It works best for sites after a traffic drop or core update, teams planning a redesign or migration, leaders building a business case for AI search and founders who want an independent second opinion.

  • Sites after a traffic drop or core update
  • Teams planning a redesign or migration
  • Leaders building a business case for AI search
  • Founders who want an independent second opinion

Engagement

How is an SEO and AI visibility audit scoped and priced?

Pricing is shared after the free call, in a written scope with deliverables, timeline and fee. Never a package, never a surprise.

Book a free audit planning call
  • Monthly retainer

    Ongoing work against a 90-day plan, for channels that compound month over month.

    • Monthly report and strategy call
    • Priorities reset every quarter
    • No long lock-in
  • Typical for this service

    Fixed-scope project

    A defined scope, timeline and fee for builds, audits, migrations and launches.

    Usually: Fixed-price project

    • Deliverables agreed in writing
    • Milestones you can check
    • Optional care plan after launch
  • Focused sprint

    A short, time-boxed piece of work on one priority, to prove the approach first.

    • One clear goal
    • Working output, not a deck
    • Roll into a retainer or stop

Every engagement includes

  • Technical, content and link review
  • Five-platform AI visibility scorecard
  • Competitor and brand fact analysis
  • 90-day roadmap and live walkthrough

What shapes the scope

  • Site size and number of templates
  • JavaScript rendering and site complexity
  • Number of competitors benchmarked
  • Size of the buyer prompt set

You'll see how each one applies to you in the written scope.

Noor Khan, founder of Noorscale

Who leads the work?

Your SEO and AI visibility audit, led by Noor Khan

A software engineer turned AI and growth strategist. Noor sets the strategy and architecture on every engagement, reviews every plan before it ships and built the method the whole team works by.

Verified credential

Semantic SEO Expert Certificate

Issued by Koray Tuğberk GÜBÜR

Verify certificate

FAQ

Questions about SEO & AI Visibility Audit

Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.

What does an SEO audit include?

Ours covers technical health, content and cannibalization, internal links and backlinks, competitor gaps, brand and entity data, and AI visibility across ChatGPT, Perplexity, Gemini, Copilot and AI Overviews. Every finding lands in a tracker with severity, effort and a recommended fix, and the whole thing ends in a 90-day roadmap.

How much does an SEO audit cost?

The audit is a fixed-price project, set by site size, complexity and how many competitors and prompts we benchmark. The price is agreed in writing before we start, so it doesn't change. If you hire us to implement the roadmap, the audit fee is credited toward the first month.

How long does an SEO audit take?

Two to three weeks from the day we get access to Search Console, analytics and your CMS. Very large or JavaScript-heavy sites can take longer, and we confirm the delivery date when we scope it.

How is a paid audit different from a free SEO audit tool?

Free tools crawl your site and list every issue with generic severity scores and no business context. A paid audit explains which issues actually cost you traffic and revenue, judges what tools can't, such as content quality and intent match, and turns it into a ranked plan. Tool output is where our audit starts, not what we deliver.

What is an AI visibility audit?

An AI visibility audit is a structured check of how AI assistants mention, describe and cite your brand for the prompts your buyers use, compared with competitors. We run a fixed prompt set across five platforms, repeat key prompts to allow for variation, log every wrong fact and trace where it likely comes from. It's included in this audit.

Can't we just test prompts in ChatGPT ourselves?

Yes, and it's worth doing, but a few manual prompts give a skewed picture. Answers vary by wording, location, account history and model, so the audit uses a structured prompt set, repeats prompts and compares competitors on equal terms. It also traces why answers say what they say.

Do we have to hire Noorscale to implement the audit?

The audit is yours to use however you like. Teams often hand it to in-house developers and writers, or to another agency. If you do want us to implement it, the fee is credited toward the first month.

What's the difference between the free audit and the paid audit?

The free AI visibility audit is a lighter check, enough to show whether there's a problem worth solving. The paid audit adds a full crawl, content and link review, a complete prompt library across five platforms, competitor benchmarks, traced misinformation and a 90-day plan. Start with the free one if you're unsure.

When should we get an SEO audit?

After a traffic drop or core update, before a redesign or migration, when you're reviewing an agency, or before investing in content or AI search. In each case you need an independent view of what's broken and what's worth keeping before you spend more.

Who carries out the audit?

Noor Khan leads every audit and walks your team through the findings herself. You get the reasoning behind each recommendation, not just a list, and can ask anything on the walkthrough call.

Free 15-minute call

Tell us about your SEO and AI visibility audit.

In fifteen minutes you'll have a clear first step for SEO & AI Visibility Audit and a plan to reach it. Pick a time below, or write if that's easier.

Prefer email? grow@noorscale.com

Noor Khan

15 minutes with Noor

Noor Khan, Founder & CEO

You'll leave with

  • Your biggest growth opportunity, in plain terms
  • The first two or three moves worth making
  • A clear plan for your first milestone

Noor listens first, then shows you the fastest route to the result you want.

Useful to have with you

  • Your website address
  • The goal or problem you want to solve
  • Any numbers you already track
See available times

Booking opens on Cal.com. Or send a call request

Book a free 15-minute call