SEO & AI Search
An SEO and AI visibility audit that ends in a plan, not a deck.
If organic traffic is underperforming and nobody can say why, start here. In two to three weeks you get technical, content and link findings plus how ChatGPT, Perplexity and AI Overviews describe you, turned into a 90-day plan ranked by revenue impact.
- A person replies within one business day
- A plan you can act on
- You own every asset
- Time to first results
- Audit delivered in 2–3 weeks
- Engagement
- Fixed-price, one-off project
- Best for
- Teams that need a clear starting point
Reviewed by Noor Khan
Site audit· Scan · prioritise · roadmap
SampleThe site is scanned across technical, content, links and AI answers, the findings are ranked by impact, the quick wins go to the front, and a 90-day plan is delivered.
- Whole site gets scanned
- Findings ranked by impact
- Quick wins go first
- 90-day plan delivered
Illustration with sample data. Your version uses your accounts and numbers.
Where your buyers search
- ChatGPT
- Perplexity
- Gemini
- AI Overviews
- Claude
- Copilot
Overview
What is an SEO and AI visibility audit?
An SEO and AI visibility audit is a fixed-scope review of what limits a website's performance in Google and in AI answers, and what to fix first. It covers technical health, content, internal links and backlinks, brand and entity data, and how assistants such as ChatGPT, Perplexity, Gemini and Google's AI Overviews mention and cite you against competitors. The output is working documents, such as issue trackers, developer tickets and a 90-day roadmap, not a slide deck.
See it in action
What does an SEO and AI visibility audit look like when it's working?
When an SEO and AI visibility audit is working, you see four changes: know what's holding you back, first fixes that pay back, a baseline for every decision and budget spent on evidence. The live sample below is built with illustrative data. Your version runs on your own accounts and your numbers.
SEO & AI visibility audit· yourbrand.com · 214 findings, 10 shown
SampleSearch and AI readiness score 0 out of 100.
Search & AI readiness
Where the site stands today
Technical0
Content0
Authority0
AI visibility0
Impact vs effort · tap a finding
Product links only appear after JavaScript runs
1,400 product pages are invisible to crawlers that don't render scripts, including most AI crawlers.
- Owner
- Your developers
- When
- Sprint 1
- Effort
- Low
Illustrative sample data. Your version runs on your site, your competitors and your numbers.
Sound familiar?
What problems does an SEO and AI visibility audit solve?
An SEO and AI visibility audit solves three common problems: “Traffic dropped and nobody can explain why”, “Our last audit was a deck nobody used” and “Leadership keeps asking what ChatGPT says about us”. Each one has a fix.
The problem
- “Traffic dropped and nobody can explain why”It could be a core update, a release that broke indexing, lost links or a competitor's new content. An audit separates the causes and ranks them.
- “Our last audit was a deck nobody used”Tool exports flag hundreds of issues with no priority, owner or link to revenue. Teams fix the easy items and the real problems stay.
- “Leadership keeps asking what ChatGPT says about us”A few manual prompts give different answers every time. Nobody can say whether the brand is visible, invisible or misrepresented.
What changes
- Know what's holding you backA clear, ranked answer to why traffic and AI visibility are where they are, instead of guesses.
- First fixes that pay backThe roadmap starts with high-impact, low-effort fixes, so your team's first sprint goes where it moves leads.
- A baseline for every decisionScores for search and AI visibility give you a starting point to judge any agency, hire or redesign against.
- Budget spent on evidenceYou know whether to fix, rebuild or invest in content before committing a larger budget.
Compare your options
A free audit tool, an in-house review or a paid SEO audit?
Each option suits a different situation: free SEO audit tool (spotting obvious errors quickly), in-house review (your team has deep SEO skills) and Noorscale (you need an independent, ranked plan). Here's how they compare on the points buyers ask about most.
| Compared on | Free SEO audit tool | In-house review | Noorscale |
|---|---|---|---|
| Cost to start | Free SEO audit toolFree to run | In-house reviewStaff time only | NoorscaleFixed price, agreed in writing |
| Time to results | Free SEO audit toolInstant crawl report | In-house reviewFits around other work | NoorscaleTwo to three weeks |
| Business context | Free SEO audit toolGeneric severity scores | In-house reviewKnows the business best | NoorscaleRanked by revenue impact |
| AI visibility | Free SEO audit toolUsually outside its scope | In-house reviewA few manual prompts | NoorscaleFive-platform scorecard against competitors |
| What you get | Free SEO audit toolLong list of flagged issues | In-house reviewDepends on who writes it | NoorscaleTrackers, tickets and a 90-day roadmap |
| Best when | Free SEO audit toolSpotting obvious errors quickly | In-house reviewYour team has deep SEO skills | NoorscaleYou need an independent, ranked plan |
On the free call, Noor will tell you which option suits your stage, even when it's one of the others.
What's included
What does an SEO and AI visibility audit include?
An SEO and AI visibility audit includes six deliverables: technical audit tracker, content and cannibalization review, backlink and competitor gap analysis, AI visibility scorecard, brand fact and AI readiness check and 90-day prioritized roadmap. Each one is working material your team can use, not a slide deck.
Scope · SEO & AI Visibility Audit6 deliverables
- 01
Technical audit tracker
Crawl, indexing, rendering, speed and schema issues in a shared tracker, each with affected URLs, severity, effort and a recommended fix.
- 02
Content and cannibalization review
Which pages earn traffic, which compete with each other, which to merge, rewrite or prune, and where pages miss search intent.
- 03
Backlink and competitor gap analysis
Link quality, lost links worth reclaiming, and the keywords, topics and referring domains where your top competitors win.
- 04
AI visibility scorecard
Mentions, citations and answer accuracy for your brand across ChatGPT, Perplexity, Gemini, Copilot and AI Overviews, benchmarked against competitors on the same prompts.
- 05
Brand fact and AI readiness check
Every wrong claim assistants make about you, traced to its likely source, plus crawler access, Bing indexing, schema and entity data reviewed for blockers.
- 06
90-day prioritized roadmap
Every recommendation ranked by impact and effort, with owners and developer-ready tickets, walked through live with Noor.
Tools and platforms we work in
Screaming Frog SEO Spider
SitebulbGoogle Search Console
Google Analytics 4
Ahrefs
Semrush
PageSpeed Insights
Profound
Bing Webmaster Tools
Process
How long does an SEO and AI visibility audit take?
The work runs in four steps, starting in week 1 and finishing in week 3. Every step ends with something you can use, so you always know what's landed and what comes next.
Time to first results: Audit delivered in 2–3 weeks
Step 01Week 1
Scope and access
We agree the questions the audit must answer, your competitors and buyer prompts, and get access to Search Console, analytics and your CMS.
You get: Agreed audit questions, competitors and prompts
Step 02Weeks 1–2
Crawl, research and prompt runs
We crawl the site, analyze search data, review content and links, and run your prompts across five AI platforms, repeating key prompts to allow for variation.
You get: Crawl data and five-platform prompt results
Step 03Weeks 2–3
Prioritize and document
Findings become trackers, tickets and a roadmap ranked by revenue impact and effort, not by tool severity scores.
You get: Trackers, tickets and a 90-day roadmap
Step 04Week 3
Walkthrough and handover
A live session to walk your team through the findings, answer questions and agree who owns each fix.
You get: An owner agreed for every fix
Reporting
How will you know an SEO and AI visibility audit is working?
You'll know an SEO and AI visibility audit is working from four measures on a live dashboard: search and AI readiness score, indexation baseline, AI mention and citation rate and roadmap completion. You also get a written review every month: leading indicators first, then the numbers your finance team cares about.
Monthly reportSample
- Search and AI readiness scoreHigher is better
One baseline score across technical, content, authority and AI visibility, so every later fix can be measured against it.
- Indexation baselineHigher is better
Indexed versus intended pages, recorded as the starting point for every fix.
- AI mention and citation rateHigher is better
The share of buyer prompts where each platform names or cites you, against named competitors.
- Roadmap completionHigher is better
If we stay on to implement, the share of roadmap items shipped each month and the traffic change that followed.

15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
Booking opens on Cal.com. Or send a call request
Who it's for
Who is an SEO and AI visibility audit for?
It works best for sites after a traffic drop or core update, teams planning a redesign or migration, leaders building a business case for AI search and founders who want an independent second opinion.
- Sites after a traffic drop or core update
- Teams planning a redesign or migration
- Leaders building a business case for AI search
- Founders who want an independent second opinion
Engagement
How is an SEO and AI visibility audit scoped and priced?
Pricing is shared after the free call, in a written scope with deliverables, timeline and fee. Never a package, never a surprise.
Monthly retainer
Ongoing work against a 90-day plan, for channels that compound month over month.
- Monthly report and strategy call
- Priorities reset every quarter
- No long lock-in
- Typical for this service
Fixed-scope project
A defined scope, timeline and fee for builds, audits, migrations and launches.
Usually: Fixed-price project
- Deliverables agreed in writing
- Milestones you can check
- Optional care plan after launch
Focused sprint
A short, time-boxed piece of work on one priority, to prove the approach first.
- One clear goal
- Working output, not a deck
- Roll into a retainer or stop
Every engagement includes
- Technical, content and link review
- Five-platform AI visibility scorecard
- Competitor and brand fact analysis
- 90-day roadmap and live walkthrough
What shapes the scope
- Site size and number of templates
- JavaScript rendering and site complexity
- Number of competitors benchmarked
- Size of the buyer prompt set
You'll see how each one applies to you in the written scope.

Who leads the work?
Your SEO and AI visibility audit, led by Noor Khan
A software engineer turned AI and growth strategist. Noor sets the strategy and architecture on every engagement, reviews every plan before it ships and built the method the whole team works by.
Verified credential
Semantic SEO Expert Certificate
Issued by Koray Tuğberk GÜBÜR
Verify certificate
FAQ
Questions about SEO & AI Visibility Audit
Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.
What does an SEO audit include?
Ours covers technical health, content and cannibalization, internal links and backlinks, competitor gaps, brand and entity data, and AI visibility across ChatGPT, Perplexity, Gemini, Copilot and AI Overviews. Every finding lands in a tracker with severity, effort and a recommended fix, and the whole thing ends in a 90-day roadmap.
How much does an SEO audit cost?
The audit is a fixed-price project, set by site size, complexity and how many competitors and prompts we benchmark. The price is agreed in writing before we start, so it doesn't change. If you hire us to implement the roadmap, the audit fee is credited toward the first month.
How long does an SEO audit take?
Two to three weeks from the day we get access to Search Console, analytics and your CMS. Very large or JavaScript-heavy sites can take longer, and we confirm the delivery date when we scope it.
How is a paid audit different from a free SEO audit tool?
Free tools crawl your site and list every issue with generic severity scores and no business context. A paid audit explains which issues actually cost you traffic and revenue, judges what tools can't, such as content quality and intent match, and turns it into a ranked plan. Tool output is where our audit starts, not what we deliver.
What is an AI visibility audit?
An AI visibility audit is a structured check of how AI assistants mention, describe and cite your brand for the prompts your buyers use, compared with competitors. We run a fixed prompt set across five platforms, repeat key prompts to allow for variation, log every wrong fact and trace where it likely comes from. It's included in this audit.
Can't we just test prompts in ChatGPT ourselves?
Yes, and it's worth doing, but a few manual prompts give a skewed picture. Answers vary by wording, location, account history and model, so the audit uses a structured prompt set, repeats prompts and compares competitors on equal terms. It also traces why answers say what they say.
Do we have to hire Noorscale to implement the audit?
The audit is yours to use however you like. Teams often hand it to in-house developers and writers, or to another agency. If you do want us to implement it, the fee is credited toward the first month.
What's the difference between the free audit and the paid audit?
The free AI visibility audit is a lighter check, enough to show whether there's a problem worth solving. The paid audit adds a full crawl, content and link review, a complete prompt library across five platforms, competitor benchmarks, traced misinformation and a 90-day plan. Start with the free one if you're unsure.
When should we get an SEO audit?
After a traffic drop or core update, before a redesign or migration, when you're reviewing an agency, or before investing in content or AI search. In each case you need an independent view of what's broken and what's worth keeping before you spend more.
Who carries out the audit?
Noor Khan leads every audit and walks your team through the findings herself. You get the reasoning behind each recommendation, not just a list, and can ask anything on the walkthrough call.
Related services
What pairs well with SEO & AI Visibility Audit?
- SEO & AI SearchTechnical SEOCrawling, indexing and site speed fixed at the sourceExplore
- SEO & AI SearchAI Search Optimization (GEO & AEO)Get recommended and cited by ChatGPT, Gemini and AI OverviewsExplore
- AnalyticsAnalytics & Conversion TrackingGA4, server-side and CAPI tracking your ad platforms can trustExplore
We build SEO & AI Visibility Audit for teams in
Free 15-minute call
Tell us about your SEO and AI visibility audit.
In fifteen minutes you'll have a clear first step for SEO & AI Visibility Audit and a plan to reach it. Pick a time below, or write if that's easier.
Prefer email? grow@noorscale.com

15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
Booking opens on Cal.com. Or send a call request