SEO & AI Search
Link building services that earn links from sites people read.
When your pages match competitors on quality, authority decides who ranks. We earn editorial links and mentions through data-led stories, expert commentary and reclaimed mentions: the same coverage that shapes how AI assistants describe your brand.
- A person replies within one business day
- A plan you can act on
- You own every asset
- Time to first results
- First placements in 4–8 weeks
- Engagement
- Monthly retainer
- Best for
- Brands outranked by stronger domains
Reviewed by Noor Khan
Editorial links· Outreach · referring domains
SampleRelevant publications are shortlisted and a link farm is struck off, editors reply to the pitch, an industry site publishes the story with a link to your site, and referring domains and keyword rankings climb.
- Relevant sites shortlisted
- Editors get the story
- Your link goes live
- Authority lifts rankings
Illustration with sample data. Your version uses your accounts and numbers.
Where your buyers search
- ChatGPT
- Perplexity
- Gemini
- AI Overviews
- Claude
- Copilot
Overview
What is link building?
Link building is the work of earning links from other websites to yours, which search engines treat as a sign your content is trusted and worth ranking. The links that count today are editorial: a journalist, editor or industry writer chose to cite you. We earn them through digital PR, expert commentary and unlinked mention reclamation, never private blog networks or paid placements, and the same mentions help AI assistants recognize and recommend your brand.
See it in action
What does a link building campaign look like when it's working?
It looks like the live sample below, built with illustrative data. Your version runs on your own accounts and your numbers.
Authority growth· Referring domains · 12 months
SampleMonth 1: 143 referring domains, no campaign coverage yet.
Referring domains
143
Target pages in top 3
4
Links to priority pages
6
Referring domains, cumulative
+3 this monthEarned coverage · newest first
- Campaign in build. First placements usually land 4–8 weeks in.
Illustrative sample data. Your version runs on your site, your competitors and your numbers.
Sound familiar?
What problems does a link building campaign solve?
It solves the three problems teams raise most often on a first call, and each one has a fix.
The problem
- “Our content is better but their domain wins”When pages match on relevance, authority decides. Competitors with years of editorial links hold positions your content alone can't take from them.
- “We paid for links and got spam”Cheap link packages come from sites built to sell links. Google's spam systems are designed to ignore them at best, and they put your site at risk.
- “Journalists mention us but never link”Unlinked brand mentions are wins left on the table. Many writers will add the link when asked politely and quickly.
What changes
- Rankings your content deservesNew authority lets strong pages climb past competitors who've coasted on old links.
- Coverage buyers actually seePlacements on publications your market reads bring referral traffic and credibility, not just a metric.
- More AI recommendationsIndependent mentions help assistants decide which brands are credible, so coverage feeds your AI visibility too.
- Authority without penalty riskEvery link is editorial and logged, so you build authority without the risk that comes with paid links.
Compare your options
Paid link packages, an in-house PR team or a digital PR agency?
Each option suits a different stage. Here's how they compare on the points buyers ask about most, including where the others do well.
| Compared on | Paid link packages | In-house PR team | Noorscale |
|---|---|---|---|
| Cost to start | Paid link packagesCheapest, priced per link | In-house PR teamFull salaries and benefits | NoorscaleMonthly retainer, priced on the work |
| Predictable link count | Paid link packagesFixed number each month | In-house PR teamVaries with the news cycle | NoorscaleVaries with each story |
| Risk to your site | Paid link packagesHigh, breaks Google's spam policies | In-house PR teamLow, editorial coverage | NoorscaleLow, every link editorial and logged |
| Coverage buyers see | Paid link packagesRarely, on sites nobody reads | In-house PR teamYes, on real publications | NoorscaleYes, on publications your market reads |
| Ongoing effort for your team | Paid link packagesMinimal, pay and wait | In-house PR teamRunning a PR team | NoorscaleExpert input and quick approvals |
| Best when | Paid link packagesA guaranteed count matters most | In-house PR teamPR volume justifies a team | NoorscaleYou want authority without penalty risk |
On the free call, Noor will tell you which option suits your stage, even when it's one of the others.
What's included
What does a link building campaign include?
A link building campaign includes six deliverables, each one working material your team can use, not a slide deck.
Scope · Link Building & Digital PR6 deliverables
- 01
Backlink gap analysis
The domains linking to your top competitors but not to you, sorted by relevance and how realistically each one can be earned.
- 02
Data-led digital PR campaigns
Original surveys, data studies or analysis of public datasets, shaped into stories journalists can cover and pitched to relevant publications.
- 03
Expert commentary
Your founders or specialists positioned as sources, through journalist request platforms and timely pitches on news in your industry.
- 04
Unlinked mention reclamation
Articles that mention your brand, products or people without linking, found and followed up so the link gets added.
- 05
Linkable assets
Calculators, statistics pages, tools or guides that earn links on their own merit, planned around what writers in your industry cite.
- 06
Monthly link and mention log
Every link and mention earned, with publication, URL, anchor text, link attributes and target page. Nothing hidden.
Tools and platforms we work in
Ahrefs
MajesticSemrush
BuzzStream
Muck Rack
QwotedGoogle Alerts
Google Search Console
Process
How long does a link building campaign take?
The work runs in four steps, starting in weeks 1–2 and then running as ongoing work. Every step ends with something you can use, so you always know what's landed and what comes next.
Time to first results: First placements in 4–8 weeks
Step 01Weeks 1–2
Gap analysis and targets
We audit your backlinks, compare them with competitors and agree which pages need authority and which publications matter in your industry.
You get: Backlink gap analysis and target list
Step 02Weeks 3–6
Campaign build
We develop the data story or linkable asset, write the press materials and build a targeted list of journalists and editors.
You get: Data story, press materials and media list
Step 03Week 6 onward
Outreach and reactive PR
Personal pitches, expert commentary on breaking stories and mention reclamation run in parallel every month.
You get: Editorial placements and reclaimed links
Step 04Ongoing
Report and reinvest
We log every placement, track rankings on target pages and put more effort into the angles that earn coverage.
You get: Monthly link and mention log
Reporting
How will you know a link building campaign is working?
You'll see it in four numbers on a live dashboard, with a written review every month. Leading indicators come first, then the numbers your finance team cares about.
Monthly reportSample
- Referring domains earnedHigher is better
New linking domains each month, filtered for relevance and real readership rather than raw link counts.
- Links to priority pagesHigher is better
Links reaching the commercial pages we're trying to rank, directly or through internal links.
- Brand mentions, linked or notHigher is better
Coverage across news and industry sites, since both build recognition with search engines and AI assistants.
- Rankings on target pagesHigher is better
Position changes for the pages receiving new authority, against the pre-campaign baseline.

15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
Booking opens on Cal.com. Or send a call request
Who it's for
Who is a link building campaign for?
A link building campaign works best for teams in one or more of these situations.
- Brands with strong content but low authority
- SaaS and B2B firms with data worth sharing
- Healthcare brands with credible clinical experts
- Companies recovering from past link buying
Engagement
How is a link building campaign scoped and priced?
Pricing is shared after the free call, in a written scope with deliverables, timeline and fee. Never a package, never a surprise.
- Typical for this service
Monthly retainer
Ongoing work against a 90-day plan, for channels that compound month over month.
Usually: Monthly retainer
- Monthly report and strategy call
- Priorities reset every quarter
- No long lock-in
Fixed-scope project
A defined scope, timeline and fee for builds, audits, migrations and launches.
- Deliverables agreed in writing
- Milestones you can check
- Optional care plan after launch
Focused sprint
A short, time-boxed piece of work on one priority, to prove the approach first.
- One clear goal
- Working output, not a deck
- Roll into a retainer or stop
Every engagement includes
- Backlink gap analysis and target list
- A digital PR campaign each quarter
- Ongoing unlinked mention reclamation
- Monthly link and mention log
What shapes the scope
- Original data, research or design involved
- How competitive coverage is in your industry
- Number of pages that need authority
- Linkable assets to build
You'll see how each one applies to you in the written scope.

Who leads the work?
Founder-led by Noor Khan
A software engineer turned AI and growth strategist. Noor sets the strategy and architecture on every engagement, reviews every plan before it ships and built the method the whole team works by.
Verified credential
Semantic SEO Expert Certificate
Issued by Koray Tuğberk GÜBÜR
Verify certificate
FAQ
Questions about Link Building & Digital PR
Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.
What is digital PR in SEO?
Digital PR is earning coverage and links from online publications by giving journalists something worth covering: original data, expert commentary or a timely angle on the news. For SEO it's the most reliable way to build editorial links at scale. It also puts your brand in front of real readers, which paid links never do.
How much do link building services cost?
Link building runs as a monthly retainer, priced on the work rather than per link: campaign scope, how much original data or design is involved and how competitive your industry's coverage is. Be wary of fixed prices per link, which usually mean paid placements on sites that exist to sell them.
How long does link building take to affect rankings?
First placements usually land 4–8 weeks into a campaign. Ranking effects take longer, often 3–6 months, because Google has to crawl the linking pages and authority builds as links accumulate. Editorial links keep working long after the campaign that earned them.
Is buying backlinks safe?
Paid links that pass ranking value break Google's spam policies, and the sites that sell them are exactly what its systems are built to spot. At best the links are ignored, and at worst they trigger a manual action. We don't buy, trade or rent links, or use private blog networks.
How many links will we get each month?
We don't promise a fixed number, and you should be wary of anyone who does. Editorial coverage depends on the story and the news cycle, so some months bring several strong placements and others bring one. What we commit to is the work, and you see every pitch and result in the log.
What do you need from us to run digital PR?
An expert who can comment quickly, any internal data you're willing to share and fast approval on pitches. Proprietary data makes the strongest stories, but public datasets work too. Slow approvals are the most common reason a reactive pitch misses the news cycle.
Do backlinks still matter for SEO and AI search?
Yes, links remain one of the ways Google judges which pages to trust, and independent mentions are a large part of how AI assistants decide which brands to recommend. What's changed is that quality and relevance count far more than volume.
Can digital PR work for healthcare brands?
Yes, with extra care. Health journalists want credible sources, so we build campaigns around your clinicians' expertise and verifiable data, and your clinical team reviews every claim before it's pitched. Coverage on respected health and news sites also strengthens trust signals on medical topics.
What is an unlinked mention?
An unlinked mention is an article that names your brand, product or people without linking to you. Asking the author to add the link is one of the quickest wins in link building, because the editorial decision to mention you has already been made.
Related services
What pairs well with Link Building & Digital PR?
- SEO & AI SearchSEO Content & Topical AuthorityTopic plans, briefs and expert pages that rank and get quotedExplore
- SEO & AI SearchAI Search Optimization (GEO & AEO)Get recommended and cited by ChatGPT, Gemini and AI OverviewsExplore
- Content & SocialOnline Reputation ManagementMore genuine reviews, faster replies and accurate AI answersExplore
We build Link Building & Digital PR for teams in
Free 15-minute call
Tell us what you want to build.
In fifteen minutes you'll have a clear first step for Link Building & Digital PR and a plan to reach it. Pick a time below, or write if that's easier.
Prefer email? grow@noorscale.com

15 minutes with Noor
Noor Khan, Founder & CEO
You'll leave with
- Your biggest growth opportunity, in plain terms
- The first two or three moves worth making
- A clear plan for your first milestone
Noor listens first, then shows you the fastest route to the result you want.
Useful to have with you
- Your website address
- The goal or problem you want to solve
- Any numbers you already track
Booking opens on Cal.com. Or send a call request