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Noorscale

SEO & AI Search

Link building services that earn links from sites people read.

When your pages match competitors on quality, authority decides who ranks. We earn editorial links and mentions through data-led stories, expert commentary and reclaimed mentions: the same coverage that shapes how AI assistants describe your brand.

  • A person replies within one business day
  • A plan you can act on
  • You own every asset
Time to first results
First placements in 4–8 weeks
Engagement
Monthly retainer
Best for
Brands outranked by stronger domains

Reviewed by Noor Khan

Editorial links

Sample

Relevant publications are shortlisted and a link farm is struck off, editors reply to the pitch, an industry site publishes the story with a link to your site, and referring domains and keyword rankings climb.

  1. Relevant sites shortlisted
  2. Editors get the story
  3. Your link goes live
  4. Authority lifts rankings

Illustration with sample data. Your version uses your accounts and numbers.

Where your buyers search

  • Google
  • ChatGPT
  • Perplexity
  • Gemini
  • AI Overviews
  • Claude
  • Copilot

Overview

What is link building?

Link building is the work of earning links from other websites to yours, which search engines treat as a sign your content is trusted and worth ranking. The links that count today are editorial: a journalist, editor or industry writer chose to cite you. We earn them through digital PR, expert commentary and unlinked mention reclamation, never private blog networks or paid placements, and the same mentions help AI assistants recognize and recommend your brand.

See it in action

What does a link building campaign look like when it's working?

It looks like the live sample below, built with illustrative data. Your version runs on your own accounts and your numbers.

Authority growth

Sample
Month 1

Month 1: 143 referring domains, no campaign coverage yet.

Referring domains

143

Target pages in top 3

4

Links to priority pages

6

Referring domains, cumulative

+3 this month

Earned coverage · newest first

  • Campaign in build. First placements usually land 4–8 weeks in.

Illustrative sample data. Your version runs on your site, your competitors and your numbers.

Sound familiar?

What problems does a link building campaign solve?

It solves the three problems teams raise most often on a first call, and each one has a fix.

The problem

  • “Our content is better but their domain wins”When pages match on relevance, authority decides. Competitors with years of editorial links hold positions your content alone can't take from them.
  • “We paid for links and got spam”Cheap link packages come from sites built to sell links. Google's spam systems are designed to ignore them at best, and they put your site at risk.
  • “Journalists mention us but never link”Unlinked brand mentions are wins left on the table. Many writers will add the link when asked politely and quickly.

What changes

  • Rankings your content deservesNew authority lets strong pages climb past competitors who've coasted on old links.
  • Coverage buyers actually seePlacements on publications your market reads bring referral traffic and credibility, not just a metric.
  • More AI recommendationsIndependent mentions help assistants decide which brands are credible, so coverage feeds your AI visibility too.
  • Authority without penalty riskEvery link is editorial and logged, so you build authority without the risk that comes with paid links.

Compare your options

Paid link packages, an in-house PR team or a digital PR agency?

Each option suits a different stage. Here's how they compare on the points buyers ask about most, including where the others do well.

Paid link packages, an in-house PR team or a digital PR agency?
Cost to startPaid link packagesCheapest, priced per linkIn-house PR teamFull salaries and benefitsNoorscaleMonthly retainer, priced on the work
Predictable link countPaid link packagesFixed number each monthIn-house PR teamVaries with the news cycleNoorscaleVaries with each story
Risk to your sitePaid link packagesHigh, breaks Google's spam policiesIn-house PR teamLow, editorial coverageNoorscaleLow, every link editorial and logged
Coverage buyers seePaid link packagesRarely, on sites nobody readsIn-house PR teamYes, on real publicationsNoorscaleYes, on publications your market reads
Ongoing effort for your teamPaid link packagesMinimal, pay and waitIn-house PR teamRunning a PR teamNoorscaleExpert input and quick approvals
Best whenPaid link packagesA guaranteed count matters mostIn-house PR teamPR volume justifies a teamNoorscaleYou want authority without penalty risk

On the free call, Noor will tell you which option suits your stage, even when it's one of the others.

What's included

What does a link building campaign include?

A link building campaign includes six deliverables, each one working material your team can use, not a slide deck.

Scope · Link Building & Digital PR6 deliverables

  1. 01

    Backlink gap analysis

    The domains linking to your top competitors but not to you, sorted by relevance and how realistically each one can be earned.

  2. 02

    Data-led digital PR campaigns

    Original surveys, data studies or analysis of public datasets, shaped into stories journalists can cover and pitched to relevant publications.

  3. 03

    Expert commentary

    Your founders or specialists positioned as sources, through journalist request platforms and timely pitches on news in your industry.

  4. 04

    Unlinked mention reclamation

    Articles that mention your brand, products or people without linking, found and followed up so the link gets added.

  5. 05

    Linkable assets

    Calculators, statistics pages, tools or guides that earn links on their own merit, planned around what writers in your industry cite.

  6. 06

    Monthly link and mention log

    Every link and mention earned, with publication, URL, anchor text, link attributes and target page. Nothing hidden.

Tools and platforms we work in

  • Ahrefs
  • Majestic
  • Semrush
  • BuzzStream
  • Muck Rack
  • Qwoted
  • Google Alerts
  • Google Search Console

Process

How long does a link building campaign take?

The work runs in four steps, starting in weeks 1–2 and then running as ongoing work. Every step ends with something you can use, so you always know what's landed and what comes next.

Time to first results: First placements in 4–8 weeks

  1. Step 01Weeks 1–2

    Gap analysis and targets

    We audit your backlinks, compare them with competitors and agree which pages need authority and which publications matter in your industry.

    You get: Backlink gap analysis and target list

  2. Step 02Weeks 3–6

    Campaign build

    We develop the data story or linkable asset, write the press materials and build a targeted list of journalists and editors.

    You get: Data story, press materials and media list

  3. Step 03Week 6 onward

    Outreach and reactive PR

    Personal pitches, expert commentary on breaking stories and mention reclamation run in parallel every month.

    You get: Editorial placements and reclaimed links

  4. Step 04Ongoing

    Report and reinvest

    We log every placement, track rankings on target pages and put more effort into the angles that earn coverage.

    You get: Monthly link and mention log

Reporting

How will you know a link building campaign is working?

You'll see it in four numbers on a live dashboard, with a written review every month. Leading indicators come first, then the numbers your finance team cares about.

Monthly reportSample

Referring domains earnedHigher is better

New linking domains each month, filtered for relevance and real readership rather than raw link counts.

Links to priority pagesHigher is better

Links reaching the commercial pages we're trying to rank, directly or through internal links.

Brand mentions, linked or notHigher is better

Coverage across news and industry sites, since both build recognition with search engines and AI assistants.

Rankings on target pagesHigher is better

Position changes for the pages receiving new authority, against the pre-campaign baseline.

Noor Khan

15 minutes with Noor

Noor Khan, Founder & CEO

You'll leave with

  • Your biggest growth opportunity, in plain terms
  • The first two or three moves worth making
  • A clear plan for your first milestone

Noor listens first, then shows you the fastest route to the result you want.

Useful to have with you

  • Your website address
  • The goal or problem you want to solve
  • Any numbers you already track
See available times

Booking opens on Cal.com. Or send a call request

Who it's for

Who is a link building campaign for?

A link building campaign works best for teams in one or more of these situations.

  • Brands with strong content but low authority
  • SaaS and B2B firms with data worth sharing
  • Healthcare brands with credible clinical experts
  • Companies recovering from past link buying

Engagement

How is a link building campaign scoped and priced?

Pricing is shared after the free call, in a written scope with deliverables, timeline and fee. Never a package, never a surprise.

Book a free link building call
  • Typical for this service

    Monthly retainer

    Ongoing work against a 90-day plan, for channels that compound month over month.

    Usually: Monthly retainer

    • Monthly report and strategy call
    • Priorities reset every quarter
    • No long lock-in
  • Fixed-scope project

    A defined scope, timeline and fee for builds, audits, migrations and launches.

    • Deliverables agreed in writing
    • Milestones you can check
    • Optional care plan after launch
  • Focused sprint

    A short, time-boxed piece of work on one priority, to prove the approach first.

    • One clear goal
    • Working output, not a deck
    • Roll into a retainer or stop

Every engagement includes

  • Backlink gap analysis and target list
  • A digital PR campaign each quarter
  • Ongoing unlinked mention reclamation
  • Monthly link and mention log

What shapes the scope

  • Original data, research or design involved
  • How competitive coverage is in your industry
  • Number of pages that need authority
  • Linkable assets to build

You'll see how each one applies to you in the written scope.

Noor Khan, founder of Noorscale

Who leads the work?

Founder-led by Noor Khan

A software engineer turned AI and growth strategist. Noor sets the strategy and architecture on every engagement, reviews every plan before it ships and built the method the whole team works by.

Verified credential

Semantic SEO Expert Certificate

Issued by Koray Tuğberk GÜBÜR

Verify certificate

FAQ

Questions about Link Building & Digital PR

Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.

What is digital PR in SEO?

Digital PR is earning coverage and links from online publications by giving journalists something worth covering: original data, expert commentary or a timely angle on the news. For SEO it's the most reliable way to build editorial links at scale. It also puts your brand in front of real readers, which paid links never do.

How much do link building services cost?

Link building runs as a monthly retainer, priced on the work rather than per link: campaign scope, how much original data or design is involved and how competitive your industry's coverage is. Be wary of fixed prices per link, which usually mean paid placements on sites that exist to sell them.

How long does link building take to affect rankings?

First placements usually land 4–8 weeks into a campaign. Ranking effects take longer, often 3–6 months, because Google has to crawl the linking pages and authority builds as links accumulate. Editorial links keep working long after the campaign that earned them.

Is buying backlinks safe?

Paid links that pass ranking value break Google's spam policies, and the sites that sell them are exactly what its systems are built to spot. At best the links are ignored, and at worst they trigger a manual action. We don't buy, trade or rent links, or use private blog networks.

How many links will we get each month?

We don't promise a fixed number, and you should be wary of anyone who does. Editorial coverage depends on the story and the news cycle, so some months bring several strong placements and others bring one. What we commit to is the work, and you see every pitch and result in the log.

What do you need from us to run digital PR?

An expert who can comment quickly, any internal data you're willing to share and fast approval on pitches. Proprietary data makes the strongest stories, but public datasets work too. Slow approvals are the most common reason a reactive pitch misses the news cycle.

Do backlinks still matter for SEO and AI search?

Yes, links remain one of the ways Google judges which pages to trust, and independent mentions are a large part of how AI assistants decide which brands to recommend. What's changed is that quality and relevance count far more than volume.

Can digital PR work for healthcare brands?

Yes, with extra care. Health journalists want credible sources, so we build campaigns around your clinicians' expertise and verifiable data, and your clinical team reviews every claim before it's pitched. Coverage on respected health and news sites also strengthens trust signals on medical topics.

What is an unlinked mention?

An unlinked mention is an article that names your brand, product or people without linking to you. Asking the author to add the link is one of the quickest wins in link building, because the editorial decision to mention you has already been made.

Free 15-minute call

Tell us what you want to build.

In fifteen minutes you'll have a clear first step for Link Building & Digital PR and a plan to reach it. Pick a time below, or write if that's easier.

Prefer email? grow@noorscale.com

Noor Khan

15 minutes with Noor

Noor Khan, Founder & CEO

You'll leave with

  • Your biggest growth opportunity, in plain terms
  • The first two or three moves worth making
  • A clear plan for your first milestone

Noor listens first, then shows you the fastest route to the result you want.

Useful to have with you

  • Your website address
  • The goal or problem you want to solve
  • Any numbers you already track
See available times

Booking opens on Cal.com. Or send a call request

Book a free 15-minute call