Content, Social & Email

Email marketing flows that turn subscribers into repeat revenue.

Welcome, nurture, abandoned cart and win-back flows that sell while you sleep, campaigns segmented by behavior, and authentication fixed so mail reaches the inbox. Your list becomes the channel you own outright.

Book a free email marketing call See it in action

A person replies within one business day
A plan you can act on
You own every asset

Time to first results: Core flows live in 3–4 weeks
Engagement: Monthly retainer
Best for: E-commerce, DTC and B2B SaaS

Reviewed by Noor KhanUpdated November 2026

Email flows· Flow · inbox · revenue

Sample

Sign-up starts the flow
Emails send on cue
Mail lands in the inbox
Opens and revenue climb

Illustration with sample data. Your version uses your accounts and numbers.

Brands Noor has worked with

Overview

What does an email marketing agency do?

An email marketing agency plans, writes, designs, builds and optimizes the automated flows and campaigns a brand sends to its subscribers by email and SMS. Because the list is yours, it's the one channel where reach doesn't depend on an algorithm or ad prices, and automated flows keep earning after they're built. Noorscale builds lifecycle flows such as welcome, nurture, abandoned cart and win-back in platforms such as Klaviyo, HubSpot and Mailchimp, fixes SPF, DKIM and DMARC, and segments your list by behavior so every send is relevant.

See it in action

What does an email marketing program look like when it's working?

It looks like the live sample below, built with illustrative data. Your version runs on your own accounts and your numbers.

Email and SMS flows · Kiln Coffee

Sample

triggerJoins the list
Site pop-up with a first-order offer
emailWelcome, and the story behind the roastery
Open
61%
Click
9.8%
Revenue
$2,140
Wait 2 days
IfPlaced an order?
Yes: moves to post-purchase
emailBest sellers, with real reviews
Open
48%
Click
6.4%
Revenue
$3,380
Wait 3 days
smsYour welcome offer ends tonight
Click
11.2%
Revenue
$1,920

Flow revenue

$7,440

Per recipient

$2.31

Conversion

8.6%

Revenue by message

Welcome, and the story behind the roastery$2,140
Best sellers, with real reviews$3,380
Your welcome offer ends tonight$1,920

Deliverability

SPF aligned
DKIM signed
DMARC enforced
Sunset rule on

Illustrative flows and results, last 30 days. Yours are built in your platform, on your list.

Sound familiar?

What problems does an email marketing program solve?

It solves the three problems teams raise most often on a first call, and each one has a fix.

The problem

“Our emails keep landing in spam”Missing DMARC, misaligned DKIM or a sudden volume spike can push mail to spam. Gmail and Yahoo now require bulk senders to authenticate, or mail gets filtered.
“We only email when there's a sale”No welcome series, no abandoned cart flow, no win-back. Email revenue depends on someone remembering to send a campaign, and constant discounts train buyers to wait.
“Everyone on the list gets the same email”New subscribers, repeat customers and people who haven't opened in a year all get identical sends. Engagement drops, unsubscribes climb and sender reputation suffers.

What changes

Revenue that runs on autopilotWelcome, cart and win-back flows keep selling every day, without anyone remembering to send a campaign.
Mail that reaches the inboxAuthentication fixed and lists cleaned, so the emails you pay to write are actually seen.
More repeat purchasesPost-purchase and replenishment flows bring buyers back without leaning on constant discounts.
A channel you own outrightYour list doesn't depend on an algorithm or ad prices, and every send is measured in revenue per recipient.

Compare your options

Pre-built flows, an in-house marketer or an email agency?

Each option suits a different stage. Here's how they compare on the points buyers ask about most, including where the others do well.

Pre-built flows, an in-house marketer or an email agency?
Compared on	Platform's pre-built flows	In-house marketer	Noorscale
Time to first flows	Platform's pre-built flowsFastest: switch on templates	In-house marketerDepends on their other work	NoorscaleCore flows live in 3–4 weeks
Fits your brand and buyers	Platform's pre-built flowsGeneric copy and timing	In-house marketerKnows the brand best	NoorscaleWritten from your data and voice
Deliverability setup	Platform's pre-built flowsLeft to you	In-house marketerDepends on technical skills	NoorscaleSPF, DKIM and DMARC fixed first
Testing and segmentation	Platform's pre-built flowsBasic, if anyone sets it up	In-house marketerOften squeezed by other work	NoorscaleRolling A/B tests, behavior segments
Cost to start	Platform's pre-built flowsCheapest: included in your platform	In-house marketerA salary for one role	NoorscaleMonthly retainer
Best when	Platform's pre-built flowsSmall list, simple needs	In-house marketerEmail is a full-time job	NoorscaleRevenue relies on repeat buyers

On the free call, Noor will tell you which option suits your stage, even when it's one of the others.

What's included

What does an email marketing program include?

An email marketing program includes six deliverables, each one working material your team can use, not a slide deck.

Book a free email marketing call

Scope · Email & SMS Marketing6 deliverables

01
Deliverability and authentication fix
SPF, DKIM and DMARC configured and aligned, the sending domain warmed if needed, and list hygiene rules set to protect sender reputation.
02
Core lifecycle flows
Welcome, nurture, abandoned cart, browse abandonment, post-purchase and win-back flows written, designed and built in your platform.
03
Segmentation plan
Segments by purchase history, engagement, lifecycle stage and predicted value, so campaigns reach the right people and inactive contacts stop dragging deliverability down.
04
SMS program setup
Consent-based SMS sign-up, opt-out handling and quiet hours configured, with texts reserved for high-intent moments such as cart recovery.
05
Campaign calendar and templates
A monthly send calendar plus branded, mobile-first templates your team can reuse for launches, content and promotions.
06
Flow and campaign testing
Subject lines, send times, offers and flow timing A/B tested on a rolling schedule, with results logged so wins carry forward.

Tools and platforms we work in

Klaviyo
HubSpot
Mailchimp
Postscript
Attentive
Google Postmaster Tools
MxToolbox
Shopify
Figma

Process

How long does an email marketing program take?

The work runs in four steps, starting in week 1 and continuing from month 3 onward. Every step ends with something you can use, so you always know what's landed and what comes next.

Time to first results: Core flows live in 3–4 weeks

Step 01Week 1
Audit and authentication
We audit your platform, flows, list health and DNS records, then fix SPF, DKIM and DMARC before sending volume increases.
You get: Audit plus SPF, DKIM and DMARC fixed
Step 02Weeks 2–4
Build core flows
Welcome, abandoned cart and post-purchase flows go live first, since they catch buyers at their highest intent, followed by nurture and win-back.
You get: Welcome, cart and post-purchase flows live
Step 03Month 2
Segment and campaign
Your list gets segmented by behavior and value, and a regular campaign calendar starts, with sunset rules for inactive subscribers.
You get: Segments, sunset rules and a campaign calendar
Step 04Month 3 onward
Test and expand
Flows and campaigns are A/B tested, SMS is added where consent and margins support it, and reporting tracks revenue per recipient.
You get: Test log and monthly revenue report

Reporting

How will you know an email marketing program is working?

You'll see it in four numbers on a live dashboard, with a written review every month. Leading indicators come first, then the numbers your finance team cares about.

Monthly reportSample

Revenue per recipientHigher is better: Attributed revenue divided by emails delivered, comparable across flows and campaigns of different sizes.
Flow conversion rateHigher is better: The share of people entering each flow who go on to purchase or book, showing which flows need work.
Inbox placement signalsHigher is better: Spam complaint rate, bounces and Google Postmaster Tools data, watched weekly to catch deliverability problems early.
List growth and churn: New subscribers against unsubscribes and suppressed contacts each month, so list size reflects real, reachable people.

Free toolSchema Markup GeneratorGenerate valid JSON-LD for your business, FAQs, products, articles and services.Use it free

15 minutes with Noor

Noor Khan, Founder & CEO

Free

You'll leave with

Your biggest growth opportunity, in plain terms
The first two or three moves worth making
A clear plan for your first milestone

Noor listens first, then shows you the fastest route to the result you want.

Useful to have with you

Your website address
The goal or problem you want to solve
Any numbers you already track

See available times

Booking opens on Cal.com. Or send a call request

Who it's for

Who is an email marketing program for?

An email marketing program works best for teams in one or more of these situations.

Shopify and DTC brands with repeat purchases
B2B SaaS with trials or long sales cycles
Brands with a list they rarely email
Teams whose emails are landing in spam

Engagement

How is an email marketing program scoped and priced?

Pricing is shared after the free call, in a written scope with deliverables, timeline and fee. Never a package, never a surprise.

Book a free email marketing call

Typical for this service
Monthly retainer
Ongoing work against a 90-day plan, for channels that compound month over month.
Usually: Monthly retainer
- Monthly report and strategy call
- Priorities reset every quarter
- No long lock-in
Fixed-scope project
A defined scope, timeline and fee for builds, audits, migrations and launches.
- Deliverables agreed in writing
- Milestones you can check
- Optional care plan after launch
Focused sprint
A short, time-boxed piece of work on one priority, to prove the approach first.
- One clear goal
- Working output, not a deck
- Roll into a retainer or stop

Every engagement includes

SPF, DKIM and DMARC setup
Core lifecycle flow build
Segmentation and send calendar
Monthly revenue report

What shapes the scope

List size and send volume
How many flows we build
Whether SMS is included
Switching email platforms, if it pays off

You'll see how each one applies to you in the written scope.

Who leads the work?

Founder-led by Noor Khan

A software engineer turned AI and growth strategist. Noor sets the strategy and architecture on every engagement, reviews every plan before it ships and built the method the whole team works by.

FAQ

Questions about Email & SMS Marketing

Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.

How much does an email marketing agency cost?

Email and SMS marketing runs as a monthly retainer, scoped after a free call, covering flow builds in the first months and ongoing campaigns after that. Cost rises with list size, send volume, number of flows and whether SMS is included. Your email platform's subscription is paid separately.

How long until email flows start producing revenue?

Core flows such as welcome and abandoned cart usually go live within three to four weeks and can start contributing revenue soon after. Deliverability fixes take effect over several weeks as mailbox providers see better engagement. Campaign and segmentation gains build over the first three months.

Which email flows should every brand have?

Start with welcome, abandoned cart or abandoned checkout, post-purchase and win-back, because they reach people at their highest-intent moments. B2B brands swap cart flows for trial onboarding, nurture and demo follow-up. Browse abandonment and replenishment come next, once the core is working.

Why are our emails going to spam?

The usual causes are missing or misaligned SPF, DKIM and DMARC records, sending to old or unengaged contacts, and sudden jumps in volume. We fix authentication first, then clean the list and set sunset rules so engagement recovers. Google Postmaster Tools shows when reputation improves.

What do SPF, DKIM and DMARC actually do?

SPF lists the servers allowed to send mail for your domain, DKIM signs each message so receivers can verify it wasn't altered, and DMARC tells inboxes what to do when those checks fail. Gmail and Yahoo require them for bulk senders. Without them, even good emails can land in spam.

Is Klaviyo better than Mailchimp or HubSpot?

Yes, for most Shopify and e-commerce brands, because of its deep store data and predictive segments. HubSpot fits B2B teams that want email inside their CRM, and Mailchimp suits smaller lists with simpler needs. We work in all three and only recommend switching when the gain outweighs the migration effort.

How often should we email our list?

More often than most brands think, as long as each send is relevant to the segment receiving it. Engaged subscribers can take several emails a week around launches, while less active ones should hear from you less. Segmentation is what makes frequency safe.

Do you handle SMS marketing compliance?

Yes, we set up consent capture, opt-out handling and quiet hours, and keep SMS consent separate from email consent. Marketing texts need clear, recorded consent in most markets, so we never import numbers without it. Your legal team should still review the final opt-in language.

Do you write and design the emails?

Yes, copy, design and build are all included, using mobile-first templates in your brand. Your team approves flows before they go live and can reuse the templates for their own campaigns. Product photography and video come from you or from our creative studio.

Related services

What pairs well with Email & SMS Marketing?

We build Email & SMS Marketing for teams in

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