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AI search is the set of answer engines that generate a response from web sources instead of listing results: Google AI Overviews and AI Mode, ChatGPT search, Perplexity and Gemini. These guides explain how each one chooses the pages it cites, what the published evidence says about getting cited, and how to measure it.
The practice that does this work: SEO & AI Search
Guides
GEO, AEO and SEO explained side by side: what each optimizes, how AI Overviews, ChatGPT and Perplexity pick sources, what the evidence says, and which one to fund first.
Updated 7 November 202616 min read
How Google AI Overviews and AI Mode pick the pages they cite: query fan-out, what Google requires, how far citations stray from the top 10, and what to change.
Updated 8 November 202619 min read
How ChatGPT search picks and cites web pages: OAI-SearchBot, the Bing index, the domains it cites most, and what to change to get cited by ChatGPT.
Updated 8 November 202617 min read
Does GEO work? The published tests, from the 2023 Princeton paper to the 2026 Ahrefs and Seer studies, read honestly, with a 60-day test you can run yourself.
Updated 8 November 202621 min read
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