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Noorscale

Content, Social & Email

Social media management that turns followers into customers.

A month of platform-native posts planned and approved ahead, comments and DMs answered in your voice, and reporting that ties social to traffic, leads and sales. You stop posting in bursts and start building an audience that buys.

  • A person replies within one business day
  • A plan you can act on
  • You own every asset
Time to first results
Engagement trend in 6–8 weeks
Engagement
Monthly retainer
Best for
Brands active on 2–4 platforms

Reviewed by Noor Khan

Content calendar

Sample

A week of posts for LinkedIn, Instagram and TikTok fills the content calendar, each one goes live in its slot, a buyer's comment on the reel gets a reply in the brand's voice, and the month's link clicks and leads add up.

  1. Posts fill the calendar
  2. Each one goes out on time
  3. Comments get answered
  4. Clicks turn into leads

Illustration with sample data. Your version uses your accounts and numbers.

Brands Noor has worked with

  • Brand North
  • Olympic Behavioral Health
  • White Light Behavioral Health
  • Rubicon Recovery Center
  • Quest 2 Recovery
  • The Nestled

Overview

What is social media management?

Social media management is the ongoing planning, content creation, publishing, community engagement and reporting that runs a brand's accounts on platforms such as Instagram, LinkedIn, TikTok, Facebook and YouTube. Done well, it keeps you visible every week, answers buyer questions before they go elsewhere, and sends measurable traffic and leads to your site. Noorscale runs it from a monthly calendar built on your positioning and buyer questions, adapts every post to its platform, and reports on leads, not just likes.

See it in action

What does a social media management engagement look like when it's working?

When a social media management engagement is working, you see four changes: a presence that never goes quiet; traffic and leads you can trace; faster replies, fewer lost sales; and hours back for your team. The live sample below is built with illustrative data. Your version runs on your own accounts and your numbers.

Content calendar · Kiln Coffee

Sample

This week · 7 posts · 4 platforms

2 drafts waiting for your approval

  1. Mon

  2. Tue

  3. Wed

  4. Thu

  5. Fri

  6. Sat

  7. Sun

KKiln CoffeeInstagram · Reel · Mon 08:30
Reel

From green bean to your cup in 45 seconds. Which roast should we film next?

kilncoffee.com/?utm_source=instagram&utm_campaign=roast-week

Results, first 7 days

Reach

18.4k

Mostly non-followers

Engagement rate

6.2%

Of people reached

Saves

412

Kept for later

Link clicks

238

UTM tagged

9 leads traced to this post in GA4 and the CRM, through its UTM-tagged link.

Comments and DMs answered

37

This week

Median reply time

1h 40m

Weekdays

Illustrative brand, posts and results. Yours run on your accounts, voice and buyers.

Sound familiar?

What problems does a social media management engagement solve?

A social media management engagement solves the three problems teams raise most often: “We post when someone remembers to”, “The same post goes everywhere and flops everywhere”, and “Comments and DMs sit unanswered for days”. Each one has a fix.

The problem

  • “We post when someone remembers to”No calendar, no themes, no approval flow. Posting happens in bursts around launches, then goes quiet for weeks, and reach drops each time you come back.
  • “The same post goes everywhere and flops everywhere”A LinkedIn carousel, a TikTok and an Instagram Reel need different hooks, lengths and formats. Cross-posting one asset everywhere tells each audience you're not really there.
  • “Comments and DMs sit unanswered for days”Buyer questions, complaints and partnership requests pile up across several inboxes. Slow replies cost sales and make the brand look absent.

What changes

  • A presence that never goes quietA month of posts planned and approved ahead, so you show up every week, not just around launches.
  • Traffic and leads you can traceUTM-tagged links and CRM tracking show which posts send buyers to your site and which ones turn into leads.
  • Faster replies, fewer lost salesQuestions in comments and DMs get answered in hours, not days, while buyers are still ready to act.
  • Hours back for your teamPlanning, design, editing and community run on our side, so your team approves instead of producing.

Compare your options

In-house social media manager, freelancer or an agency?

Each option suits a different situation: in-house hire (you need daily on-site content), freelancer (one platform, simple needs) and Noorscale (two to four platforms, one plan). Here's how they compare on the points buyers ask about most.

In-house social media manager, freelancer or an agency?
Time to startIn-house hireRecruiting and onboarding firstFreelancerQuick for one platformNoorscalePosting from month two
Skills coveredIn-house hireOne person's strengthsFreelancerUsually one specialtyNoorscaleStrategy, design, video, community, reporting
Daily on-site contentIn-house hireStrongest: there every dayFreelancerOnly when bookedNoorscaleBuilt from footage you send
Cost to startIn-house hireA full salary plus toolsFreelancerCheapest to startNoorscaleMonthly retainer, scoped in writing
Ongoing effort for your teamIn-house hireManaging and reviewing a hireFreelancerBriefing and checking workNoorscaleApproving a monthly calendar
Best whenIn-house hireYou need daily on-site contentFreelancerOne platform, simple needsNoorscaleTwo to four platforms, one plan

On the free call, Noor will tell you which option suits your stage, even when it's one of the others.

What's included

What does a social media management engagement include?

A social media management engagement includes six deliverables: monthly content calendar, platform-native post production, community management, social listening summary, social style guide and monthly performance report. Each one is working material your team can use, not a slide deck.

Scope · Social Media Management6 deliverables

  1. 01

    Monthly content calendar

    Themes, formats, captions and publish dates for every platform, shared a month ahead for approval in one place.

  2. 02

    Platform-native post production

    Reels, carousels, Shorts, LinkedIn document posts and threads designed for each platform's format and audience rather than cross-posted.

  3. 03

    Community management

    Comments, mentions and DMs answered on weekdays in your brand voice, with sales questions and complaints routed to the right person.

  4. 04

    Social listening summary

    Brand mentions, competitor activity and recurring customer questions summarized monthly, feeding new post ideas and FAQ content.

  5. 05

    Social style guide

    Tone, visual templates, hashtag rules and do-and-don't examples per platform, so every post looks and sounds like the same brand.

  6. 06

    Monthly performance report

    Reach, engagement rate, follower growth, link clicks and leads by platform, with what we'll change next month and why.

Tools and platforms we work in

  • Sprout Social
  • Buffer
  • Metricool
  • Meta Business Suite
  • TikTok Studio
  • YouTube Studio
  • Canva
  • CapCut
  • Google Analytics 4

Process

How long does a social media management engagement take?

The work runs in four steps, starting in weeks 1–2 and then running as ongoing work. Every step ends with something you can use, so you always know what's landed and what comes next.

Time to first results: Engagement trend in 6–8 weeks

  1. Step 01Weeks 1–2

    Audit and strategy

    We audit your accounts and competitors, define audiences and content pillars per platform, and agree goals, approval flow and tone.

    You get: Audit, content pillars and approval flow agreed

  2. Step 02Weeks 3–4

    Calendar and templates

    The first monthly calendar, visual templates and caption style are built and approved, with a backlog of posts ready before publishing starts.

    You get: First calendar and post backlog approved

  3. Step 03Month 2 onward

    Publish and engage

    Posts go out on schedule, comments and DMs get answered, and trending formats are tested alongside planned content.

    You get: Posts live and comments answered on weekdays

  4. Step 04Ongoing

    Report and refine

    Each month we review what drove reach, clicks and leads, drop what didn't, and adjust pillars and formats for the next calendar.

    You get: Monthly report and next month's calendar

Reporting

How will you know a social media management engagement is working?

You'll know a social media management engagement is working from four measures on a live dashboard: engagement rate by post, reach beyond followers, social traffic and leads and response time. You also get a written review every month: leading indicators first, then the numbers your finance team cares about.

Monthly reportSample

Engagement rate by postHigher is better

Interactions divided by reach for each post and format, showing which topics and styles your audience responds to.

Reach beyond followersHigher is better

How far content travels past your existing audience, a key signal of discovery on TikTok, Instagram and LinkedIn.

Social traffic and leadsHigher is better

Sessions, sign-ups and leads from social in GA4 through UTM-tagged links, so social is judged on business results.

Response timeLower is better

Average time to answer comments and DMs, tracked because slow replies lose buyers who are ready to ask.

Noor Khan

15 minutes with Noor

Noor Khan, Founder & CEO

You'll leave with

  • Your biggest growth opportunity, in plain terms
  • The first two or three moves worth making
  • A clear plan for your first milestone

Noor listens first, then shows you the fastest route to the result you want.

Useful to have with you

  • Your website address
  • The goal or problem you want to solve
  • Any numbers you already track
See available times

Booking opens on Cal.com. Or send a call request

Who it's for

Who is a social media management engagement for?

It works best for brands posting irregularly or not at all, teams without a dedicated social manager, businesses active on two to four platforms and brands with a product or story worth showing.

  • Brands posting irregularly or not at all
  • Teams without a dedicated social manager
  • Businesses active on two to four platforms
  • Brands with a product or story worth showing

Engagement

How is a social media management engagement scoped and priced?

Pricing is shared after the free call, in a written scope with deliverables, timeline and fee. Never a package, never a surprise.

Book a free social media call
  • Typical for this service

    Monthly retainer

    Ongoing work against a 90-day plan, for channels that compound month over month.

    Usually: Monthly retainer

    • Monthly report and strategy call
    • Priorities reset every quarter
    • No long lock-in
  • Fixed-scope project

    A defined scope, timeline and fee for builds, audits, migrations and launches.

    • Deliverables agreed in writing
    • Milestones you can check
    • Optional care plan after launch
  • Focused sprint

    A short, time-boxed piece of work on one priority, to prove the approach first.

    • One clear goal
    • Working output, not a deck
    • Roll into a retainer or stop

Every engagement includes

  • Monthly content calendar
  • Platform-native post production
  • Weekday community management
  • Monthly performance report

What shapes the scope

  • How many platforms you're on
  • How often we post
  • How much video we produce
  • Comment and DM volume to answer

You'll see how each one applies to you in the written scope.

Noor Khan, founder of Noorscale

Who leads the work?

Your social media management engagement, led by Noor Khan

A software engineer turned AI and growth strategist. Noor sets the strategy and architecture on every engagement, reviews every plan before it ships and built the method the whole team works by.

FAQ

Questions about Social Media Management

Something else on your mind? Email grow@noorscale.com and a person will reply within one business day.

How much does social media management cost?

Social media management runs as a monthly retainer, scoped in writing after a free call. The main cost drivers are how many platforms you're on, how often we post and how much video we produce. Paid social ads are a separate service.

How long before social media management shows results?

Expect a clearer engagement trend in six to eight weeks, once posting is consistent and formats are tested. Traffic and leads from social usually follow over three to six months as your audience grows. A viral spike can happen earlier, but it isn't a strategy.

Which social media platforms do you manage?

We manage Instagram, LinkedIn, TikTok, Facebook, X and YouTube. Most brands do better focusing on two to four platforms where their buyers spend time than spreading thin across all of them. The first review tells us which ones deserve your effort.

How often should a business post on social media?

Often enough to stay consistent and rarely enough to keep quality high, which usually means a few times a week per platform. Consistency beats volume: a steady rhythm builds reach, while bursts followed by silence lose it. We set the cadence your team can approve without becoming a bottleneck.

Is it better to hire an in-house social media manager?

An in-house hire pays off once you need someone creating content on-site every day. Before that point, an agency covers strategy, design, video editing and community management for less than a senior hire's salary. A common middle ground is an in-house creator with our team handling strategy, editing and reporting.

Do you create the content or just schedule it?

Yes, we create it: captions, carousels, graphics and short-form video edits, built for each platform. You supply product access, photos or raw footage where needed, and approve the calendar. Scheduling is the easy part.

Do you reply to comments and DMs?

Yes, on weekdays, in your brand voice and under rules you approve. Sales questions go to your team with context, complaints are escalated quickly, and spam is hidden. Response time is tracked in the monthly report.

How do you measure social media ROI?

We tag every link with UTM parameters and track sessions, sign-ups, leads and sales from social in GA4 and your CRM. Engagement and reach are reported too, but as leading indicators, not the goal. The monthly report shows what social contributed and what we'll change.

Can you manage social media for a healthcare provider?

Yes, with healthcare-specific rules in place. We never share patient stories without written consent, avoid outcome claims that platforms and regulators flag, and route any message containing health details to your team instead of replying publicly. Content goes through your clinical reviewer before it posts.

Free 15-minute call

Tell us about your social media management engagement.

In fifteen minutes you'll have a clear first step for Social Media Management and a plan to reach it. Pick a time below, or write if that's easier.

Prefer email? grow@noorscale.com

Noor Khan

15 minutes with Noor

Noor Khan, Founder & CEO

You'll leave with

  • Your biggest growth opportunity, in plain terms
  • The first two or three moves worth making
  • A clear plan for your first milestone

Noor listens first, then shows you the fastest route to the result you want.

Useful to have with you

  • Your website address
  • The goal or problem you want to solve
  • Any numbers you already track
See available times

Booking opens on Cal.com. Or send a call request

Book a free 15-minute call