Case study

How a kitchen remodeling contractor grew from 5 leads a month to 150+ qualified leads

Headline resultKitchen remodeling contractor

150+

qualified remodeling leads, up from 5 a month, all from organic search

Key metrics

The numbers, before and after.

Qualified kitchen remodeling leads

Before5 a month

After150+

Leads from organic search

Result100%

Demand

BeforeWanted more traffic

AfterSurplus leads

Sold on to other contractors

The challenge

Where the business started, before the work began.

1Lead flow was at 5 a month.
2The owner wanted more traffic, specifically the kind that leads to high-end custom kitchen work.
3The business needed a new custom website that reflected its brand.

What was done

Step 01
A new custom website was built to reflect the contractor's brand and its high-end custom kitchen work.
Step 02
Written content, photos and video were produced in focused sprints around the custom kitchen projects the contractor wanted more of.
Step 03
Link building and full promotion of the Google Business Profile strengthened the contractor's presence in local search.

Results

Qualified kitchen remodeling leads grew from 5 a month to more than 150, all from organic search.
The owner was able to start turning down work.
Surplus leads were sold on to other contractors.

Services used